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Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Why you should embrace a full-funnel strategy for programmatic display Nov 2, 2018 by Grace Kaye Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why.

  2. Instagram reportedly testing new promoted Stories ad option for business accounts Nov 2, 2018 by Amy Gesenhues It could open up Stories ads to smaller businesses with limited resources.

  3. Instagram’s now lets users add IGTV video ‘previews’ to Stories Nov 2, 2018 by Amy Gesenhues The new feature is an effort to drive more traffic to IGTV videos.

  4. Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics Nov 2, 2018 by Amy Gesenhues Both are currently in beta, with rollouts happening over the next several months.

  5. Become a better search marketer in 2019 – the SMX West agenda is live Nov 2, 2018 by Chris Sherman Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore.

  6. How to make your emails shine bright during ‘Gray November’ Nov 2, 2018 by Len Shneyder The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.

  7. Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable Nov 1, 2018 by Barry Levine The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.

  8. Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV Nov 1, 2018 by Barry Levine Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. National Cinemedia offers first in-theater AR game for a movie Nov 2, 2018 by Barry Levine Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.

  2. Company execs could go to jail for misusing data under proposed U.S. data privacy law Nov 2, 2018 by Robin Kurzer The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.

  3. Bridging the gap: Creating the perfect customer journey Nov 2, 2018 by Rex Briggs How to assess your business’ needs and adopt tools that provide real-time, person-based insights into your marketing efforts.

  4. Agencies must now confirm client relationships before enabling Facebook Pixel and event sets Nov 2, 2018 by Amy Gesenhues Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

  5. Instagram introduces new hashtag search API for businesses Nov 2, 2018 by Amy Gesenhues The new API limits search queries to 30 unique hashtags within a seven-day period.

Online Marketing News From Around The Web:

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