Marketing Day: Programmatic ad buying, Tapad’s Customer Data Platform & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.

2. Measuring real-world foot traffic results from 3 quick-service restaurant campaigns Feb 21, 2018 by Brian Handly Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results.

3. It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018. Feb 21, 2018 by Digital Marketing Depot MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.

4. Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent? Feb 21, 2018 by Robin Kurzer In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.

5. Tapad launches a Customer Data Platform Feb 21, 2018 by Barry Levine The new offering moves the company into profile-based targeting and beyond its existing cross-device graph.

6. Google AdSense launches new type of ad format that optimizes placements Feb 21, 2018 by Robin Kurzer The company says that publishers who use Auto ads could see a revenue lift of up to 15%.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 21, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

2. Mobiquity launches a blockchain layer for maintaining a data trail Feb 21, 2018 by Barry Levine The location data provider is one of the first to actually use blockchain technology for enhancing its platform.

3. Evaluating location data measurement providers? Here are 5 questions you should ask Feb 21, 2018 by Gladys Kong Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.

Online Marketing News From Around The Web:

1. 7 Things Every New Business Should Know, MarketingProfs

2. Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients, Practical Ecommerce

3. Failure of Pixel 2 exposed a larger problem: Google’s ads don’t work, Apple Insider

4. How to Automate Your Content Sourcing and Create Incredible Campaigns, Movable Ink

5. Instagram Marketing: 4 Features You Should Be Using, Content Marketing Institute

6. Snapchat’s phishing attack breached 50K accounts, Mobile Marketer

7. The 9 Biggest Instagram Trends Marketers Must Know For 2018, MediaKix

8. The Blueprint Guide to Mastering Video Ads on Facebook, Facebook Business

9. We just made it easier to add more friends and family to your Messenger audio and video chats, Facebook Newsroom

10. Why Data Alone Won’t Produce Insights, CMS Wire