Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data] Jul 12, 2017 by Amy Gesenhues Amazon says one merchant, Furbo Dog Camera, generated 500 times its normal daily sales during the Prime Day event.
Key notes on optimizing for voice search: Conversation, content and context Jul 12, 2017 by Jim Yu Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
AMP for Advanced SEOs: SMX Advanced insights Jul 12, 2017 by Eric Enge Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).
Attack of the clones: Here’s a script to fight duplicated ads Jul 12, 2017 by Daniel Gilbert Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.
How marketers can finally bring the ‘personal’ to personalization Jul 12, 2017 by Peter Cassidy Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.
Prime Day 2017 was Amazon’s biggest sales day ever Jul 12, 2017 by Matt McGee Summer shopping event also gives Amazon its biggest one-day growth in Prime memberships.
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search Jul 12, 2017 by Ginny Marvin The option expands data sharing between the two channels.
No such thing as a free launch: A launch marketing checklist for multilocation businesses Jul 12, 2017 by Megan Hannay Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.
How the QVC/HSN merger illuminates the future of omnichannel shopping Jul 12, 2017 by Barry Levine That future depends on what kind of shopping experience customers want.
Google bars AdSense publishers from using pop-under ads Jul 11, 2017 by Ginny Marvin Google ads also may not be served in pop-unders or pop-ups.
Online Marketing News From Around The Web:
Analytics
Finally! A Marketing Dashboard That Puts You Light-years Ahead, Search Engine Journal
REPORT: How Modern Marketers Measure Advertising Effectiveness, The AdStage Blog
Business Issues
Content Marketing
3 Pre-Suasion Strategies for Better Content Marketing, Search Engine Journal
The 12 Simple Rules For Successful Content Marketing, Jeff Bullas
Writing Home: A Guide to Creating Content for an International Audience, 97th Floor
E-Commerce
11 Customer-Centric Ways to Grow Your E-Commerce Revenue, Kiss Metrics
Millennials choose mobile, Target, Walmart for back-to-school shopping, Mobile Marketer
The Explosive Growth of Cross-border Ecommerce, Practical Ecommerce
Email Marketing
Five Simple Tips to Improve Your Email Marketing, Smokehouse SEO
General Internet Marketing
25 Influencer Marketing Platforms & Marketplaces, Top Rank Marketing Blog
How to Effectively Leverage Lead Ads for a New Product or Brand Launch, 3Q Digital
How to Get Your Boss to Double Your CRO Budget, Kiss Metrics
MarTech
Mobile/Local Marketing
Social Media
Could Instagram Collections Make It The New Pinterest?, MediaKix
How Consumers Respond to Brands on Social Media: New Research, Social Media Examiner
Video
10 Ways To Measure Video Marketing ROI, Search Engine People
Brand Safety and Digital Video, eMarketer
Live From Facebook Spaces: A New Way to Share VR With Friends, Facebook Newsroom
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