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Marketing Day: Prime Day Felt Across Web, Facebook’s Top Publishers & A Video Creator Lis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web Retail activity lifts seen on other marketplaces and retailer-owned sites during Wednesday’s deal day.

  2. With 7.6 Million Shares, Huffington Post Is Top Publisher In June On Facebook [Report] HuffPo also a leading Twitter publisher, but BBC tops NewsWhip’s list of most retweeted publishers.

  3. Online #BearStare Game Has Fun #DroughtShaming Californians Into Saving Water Californians enduring the drought may be familiar with drought shaming, but Energy Upgrade California hopes to replace this trend with the “Bear Stare.”

  4. Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators.

  5. Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake BuzzFeed Video and BuzzFeed Food generated a whopping 1.2 billion video views across the four social networks in June.

  6. Dissecting Ongoing Content Investment By Marketers Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy.

  7. A New Cross-Channel Frontier: Attribution Columnist Roger Juntilla discusses the challenges of achieving attribution and what marketers can do to remedy the gaps in our understanding of it.

  8. Report: Android Crushing App-Download Contest, iOS Drives More Revenue With a larger global audience, it’s no surprise that Android app downloads lead iOS. What’s more surprising is that iOS continues to maintain its revenue lead vs. the larger platform despite its larger download margin.

  9. Are Branded Geofilters The Future Of Advertising On Snapchat? Contributor Nick Cicero shares what big brands are doing with Snapchat’s beta geofilters product and explores some of the seemingly endless possibilities of the format.

  10. How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.

  11. Facebook Testing Watch Later Option For Video Viewing Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.

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Online Marketing News From Around The Web:

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General Internet Marketing

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