Feb 12, 20155 min read

Marketing Day: Pinterest Working On “Buy” Button, Twitter Promoted Video Ads Guide &#038

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Expedia Wants You to #GetARoom For Valentine’s Day The travel company aims its arrow at new potential customers, offering discounts on hotel room bookings for the occasion.
Cross Boundaries And Succeed With Technology-Powered Marketing – Attend MarTech Succeeding in the world of technology-powered marketing requires crossing boundaries between disciplines, departments, technologies, industries and philosophies. Not surprisingly, crossing boundaries is the overarching theme of the MarTech program in San Francisco, March 31 – April 1. Click to enlarge The first boundary we’ll break down is the line between marketing and IT. Our speakers come from a wide range […]
Report: Pinterest Is Working On A “Buy” Button The social bookmarking site could launch the e-commerce feature in three to six months, according to a story in Re/code. Pinterest says it has no plans to announce at this time.
Conductor Lands $27 Million Funding For Its Fight Against Paid Media Money will be used to further develop the company’s Searchlight platform.
Baidu: In Q4 Mobile Search Revenues Exceeded PC Earnings Chinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the company missed analyst expectations. Its outlook was also disappointing to financial analysts. Revenues for the full year were $7.9 billion, which was 53 percent more than in 2013. Traffic acquisition costs were 13 percent of revenues. Baidu said […]
7 Limitations Of Big Data In Marketing Analytics Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.
A Complete Guide To Twitter Promoted Video Ads Looking to diversify your paid advertising spend? Columnist Larry Kim of WordStream recommends Twitter’s Promoted Video ads.
Is Yahoo Stealing Mobile Search Share From Bing? The company is staking its claim on mobile search, which was left off the table in the search alliance deal with Microsoft.
Who Created Your Email Strategy? It’s Time To Own It Has your email marketing program been chugging along with no course changes in years? Columnist Andrew King advises how to step back and move things forward.
Apple iOS App Pins Have Arrived On Pinterest For iPhone & iPad New App Pins will give users the power to instantly install the best iPhone and iPad apps directly from Pinterest.
6 Top Takeaways From Twitter CEO Dick Costolo’s Goldman Sachs Q&A Twitter boss weighs in on user growth, the Google firehose deal, Twitter’s ad load, mobile video, e-commerce and DMing brands.
HubSpot 2014 Earnings Report: Revenue Jumped 49% & Customer Count Up 35% The inbound marketing software company is gaining momentum, but still reporting losses overall.
Twitter Acquires Niche, A Link Between Brands & Video Creators By bringing Niche into the fold, Twitter gains a direct relationship with more than 6,000 popular video creators.
IKEA Solves Household Clutter And Discord With Emoticon App The Swedish furniture company bets that mobile users will want to include its emoticons in their messaging.