Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How to forecast the revenue opportunity for the coveted ‘position 0’ May 31, 2018 by Karen Bone Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

2. Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands May 31, 2018 by Amy Gesenhues The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical.

3. How to create catchy, effective subject lines for link outreach May 31, 2018 by Gisele Navarro Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

4. Ask an #SMXpert — JavaScript & PWAs May 31, 2018 by Debra Mastaler #SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.

5. Google My Business Q&A: What you may be missing May 31, 2018 by Sherry Bonelli Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

6. Amazon owns more than 90% market share across 5 different product categories [Report] May 31, 2018 by Amy Gesenhues Reports from Kleiner Perkins’ Mary Meeker and e-commerce data firm Jumpshot underscore Amazon’s growing e-commerce power.

7. The story of data, Part 4: Will it ever be truly secure? May 31, 2018 by Robin Kurzer Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.

8. E-commerce highlights from Mary Meeker’s Internet Trends report May 31, 2018 by Amy Gesenhues With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year growth.

9. Bing Ads rolls out In-Market Audiences to all US advertisers May 31, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Geotargeting bottom feeders threaten entire data ecosystem May 30, 2018 by Greg Sterling NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.

2. LiveRamp adds outside quality scoring to its third-party data marketplace May 30, 2018 by Barry Levine The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.

3. EU’s disruptive ‘copyright reform’ moves closer to passage May 30, 2018 by Greg Sterling Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.

Online Marketing News From Around The Web:

1. 5 CRO Tactics for Lead & Revenue Growth, Vertical Measures

2. Carolyn Everson Shares How Facebook is Balancing Privacy Controls and Targeted Advertising, Facebook Business

3. Digital Asset Management: What It Is and Why You Need It, Content Marketing Institute

4. How to Get What You Want From Analyst Relations, CMS Wire

5. How to Write Effective Re-Engagement Emails, Movable Ink

6. Key Web Development Concepts for Marketers, Marketo

7. Social Networks B2B and B2C Marketers Use and Value Most, MarketingProfs

8. The elements of a (successful) ecommerce strategy, Practical Ecommerce

9. Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018, The AdStage Blog