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Marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visual Content Market

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers.

  2. YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.

  3. Visual Content Marketing: Building Digital Stories That Really Connect Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content.

  4. Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity Who’s the hero of your company’s story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.

  5. Why And How Publishers Will Force Advertisers To Engage Consumers As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.

  6. EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17 “We have asked the European Commission for additional time to review the documents they’ve provided us,” says Google spokesperson Al Verney.

  7. Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently is.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 10 Marketing Campaigns That Won Over reddit, www.searchenginejournal.com

  2. 5 Steps for Responding to a Social Media Crisis, www.adweek.com

  3. 7 Ways to Track Your Social Media Marketing Activities, www.socialmediaexaminer.com

  4. 9 Step Social Media Audit for Improving LinkedIn Business Page Results, www.toprankblog.com

  5. Can You Compete Against 43% Of Brands That Use Facebook Ads?, locowise.com

  6. Eight Powerful SlideShare Features You May Not Be Using, www.marketingprofs.com

  7. Facebook Messenger payments are now available to everyone in the US, thenextweb.com

  8. Fake Accounts Still Plague Instagram Despite Purge, Study Finds, blogs.wsj.com

  9. Five small businesses with brilliant Pinterest pages, econsultancy.com

  10. How to Use LinkedIn Publisher Statistics to Refine Your Marketing, www.socialmediaexaminer.com

  11. Millennial-Focused Small Businesses Set Up Shop on Social, www.emarketer.com

  12. Secret Life of a Social Media Manager, blog.marketo.com

  13. SlideShare Secrets to Stack the Decks in Your Favor, contentmarketinginstitute.com

  14. The 7 Hidden Factors of the Most Successful Social Media Ads, blog.bufferapp.com

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