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Writer's pictureFahad H
Jun 2, 20155 min read

Marketing Day: Pinterest’s Buyable Pins, Lithium Integrates Klout Data & A Social Video C

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Pinterest Makes Major E-Commerce Push With “Buyable Pins” Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month.

  2. SPONSOR MESSAGE: Retargeting on Facebook by the Numbers Download this report and get key performance metrics for Facebook on desktop and mobile and benchmarks for CTR and CPC.

  3. Lithium Technologies Will Plug Klout Data Into Its Online Communities By incorporating Klout profiles on service and support sites, company aims to help brands activate influential experts.

  4. Another “Market Abuse” Android Complaint Filed Against Google In Europe According to the Wall Street Journal (WSJ) app developer Disconnect Inc. has formally complained to European regulators that Google is abusing control of Android.

  5. Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.

  6. Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne? Which behemoth will win the war for online marketing dollars? Columnist David Rodnitzky breaks down the strategies of the biggest players and their odds of winning.

  7. InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange Companies aim to bring scale to programmatic buying of video and native advertising across mobile.

  8. Digital Marketing Integration: The Impact Of Cross-Channel And Content How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.

  9. 3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline If marketers want to truly be effective and understand their customers, they need to take identity more seriously, believes columnist Mike Sands.

  10. Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission Consumers repeatedly say in surveys that they want more personalization — but also more privacy.

  11. One Million Twitter Followers? @Caitlyn_Jenner Clears That Hurdle In A Record 4 Hours Jenner’s account, launched at the same time as a Vanity Fair cover story about her transition, zooms past @POTUS as the quickest to reach that follower milestone.

  12. Google Drops Google+ Promotion From Gmail, Search & Other Google Services Google takes another step away from the days of heavy promotion of the social network on other Google products.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

  1. 7 Time-Saving Apps Every Business Owner Needs, www.verticalresponse.com

  2. Apple to give developers tools to speed up slow-load Watch apps, www.internetretailer.com

  3. Avoid falling into the app-fatigue trap, www.mobilecommercedaily.com

  4. Carpe Diem! The Clock Is Ticking on DAA Mobile Principles, thedma.org

  5. Do Wearables Have a Place at the Point of Sale?, www.emarketer.com

  6. Four Quick Tips for a Winning Multiscreen Strategy, www.marketingprofs.com

  7. Great Britain’s Small Businesses Haven’t Optimized for Mobile, www.emarketer.com

  8. How Walgreens adapts to the many devices consumers use, www.internetretailer.com

  9. Mobile Fraud: It’s Time To Start Paying Attention, adexchanger.com

  10. Mobile Optimization Tips for Digital Marketers, www.toprankblog.com

  11. Why Cross-Device Matching Will Transform the Mobile Advertising Industry, streetfightmag.com

Social Media

  1. 5 Tools to Plan and Post Social Media Content, www.practicalecommerce.com

  2. 6 Ways to Use Google+ to Increase Your Visibility, www.socialmediaexaminer.com

  3. 60% of Social Marketers Say Measuring ROI Is a Top Challenge, simplymeasured.com

  4. 8 Quick Tips for Working with Social Media Influencers, simplymeasured.com

  5. 85% of Marketers Fail to Reach SlideShare’s Gigantic Audience, blog.kissmetrics.com

  6. 88 marketers you should follow on Twitter, www.convinceandconvert.com

  7. Facebook Opens Third Artificial-Intelligence Research Hub in Paris, blogs.wsj.com

  8. Facebook Responds to Protest Over Real-Name Policy, www.adweek.com

  9. Facebook Tests “Saved Replies,” A Tool That Lets Pages Respond To Customers With Canned Messages, TechCrunch

  10. Harnessing the Voice of the Customer in Social Media, www.socialmediatoday.com

  11. How Much Longer Will Facebook Be Relevant?, www.adweek.com

  12. How Pinterest, Twitter and Nextdoor Think about Small Business, streetfightmag.com

  13. How The Financial Brands Of Tomorrow Will Tweet, www.socialbro.com

  14. How to Create Customized LinkedIn Backgrounds, www.socialmediaexaminer.com

  15. Instagram Adds Clickable Ad Types, Facebook-Level Targeting, adage.com

  16. LinkedIn Publishing: Build Your Influence with Customer Facing Media, www.jeffkorhan.com

  17. Pinterest Marketing 101: The Basics, www.swellpath.com

  18. Social Media Experts To Follow On Twitter (That Manage Their Own Accounts), www.searchenginepeople.com

  19. The Most Followed Twitter Accounts by NYSE Companies, www.marketingprofs.com

  20. Why Some Businesses Can Generate Social Media ROI, www.searchenginejournal.com

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