Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Sep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.
5 easy-to-miss SEO mistakes blogs make Sep 19, 2017 by Kristopher Jones Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
Martech enablement series: Part 7 — Insights, intelligence and integration Sep 19, 2017 by Peter Ladka In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
Pinterest opens self-serve version of Pin Collective branded-content program Sep 19, 2017 by Tim Peterson Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.
5 futuristic advertising channels and the first rule of advertising dynamics Sep 19, 2017 by David Rodnitzky To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years.
IAB sets up Blockchain Working Group for advertising Sep 19, 2017 by Barry Levine The move by the standards-making body shows that blockchain is growing up.
Janrain launches centralized data access control Sep 19, 2017 by Barry Levine The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and apps’.
Facebook will block advertisers from changing link previews, but hasn’t yet Sep 18, 2017 by Tim Peterson Brands had used the option to reposition news articles as promotional content.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
Content Marketing Psychology: How to Use it, CopyPressed
Why Your Content Marketing Team Needs a Developer, Content Marketing Institute
E-Commerce
Email Marketing
7 Common Newsletter Problems Solved, Problogger
Email showdown: Stitch Fix vs. Trunk Club, Emma Email Blog
The 30 magic marketing words, VerticalResponse
General Internet Marketing
11 Internet Marketing Stats to Optimize Your Ads Online, Duct Tape Marketing
How To Calculate The ROI Of Influencers’ Posts, Search Engine People
October 2017 Marketing and Holiday Planning, Constant Contact Blogs
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
14 Actionable Strategies for Increasing Your Facebook Page Engagement, The Buffer Blog
6 Questions to Ask Yourself When Setting Social Media Marketing Goals, Top Rank Marketing Blog
What Vox Learned from Building Groups and Creating Communities on Facebook, Facebook Media
Video
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