Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Pinterest opens up wide-format Promoted Videos to all advertisers Aug 8, 2018 by Amy Gesenhues Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest’s Ads Manager.
Ramp Up Your Amazon Ad Game: 5 tips for success Aug 8, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities?
How Bing is enhancing search and apparently growing as a result Aug 8, 2018 by Adam Dorfman Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.
Marketing analytics platform CaliberMind launches ABM Converter Aug 8, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
Bridg announces ‘first CDP’ for brick-and-mortar retailers Aug 8, 2018 by Barry Levine Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.
Swrve’s new platform enables ‘payload’ targeting and triggering Aug 8, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.
Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent Aug 8, 2018 by Greg Sterling Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Is your organization ready for a dedicated MO function? Aug 8, 2018 by Debbie Qaqish Maybe you’re eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out.
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer Aug 8, 2018 by Barry Levine Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.
Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M Aug 8, 2018 by Amy Gesenhues Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the app.
Online Marketing News From Around The Web:
Best Practices for Your Cold Email Subject Line for Sales, Mailshake
Can Breaking News Break Through on Facebook?, Facebook Newsroom
How To Create Kick-Ass Marketing Reports Through Progressive Detail, Portent
Sidestep the Dreaded Writers Block with These Content Repurposing Ideas, Business 2 Community
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