Oct 8, 20155 min read

Marketing Day: Pinterest Local Search, Facebook Emojis & Amazon vs Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

PebblePost’s New Platform Brings Direct Mail Into The Age Of Quick Retargeting Oct 8, 2015 by Barry Levine

With customized snail mails sent within 24 hours of a website visit, the NYC-based company claims response rates as high as 20 percent.

Pinterest Localizes Search For Its Large International Audience Oct 8, 2015 by Martin Beck

Nearly half of Pinterest users live abroad, so the company is making the search experience better in languages other than English, starting with French, Portuguese, German and Japanese.

Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach Oct 8, 2015 by Martin Beck

During testing in Ireland and Spain, Reaction emoji will be treated the same as Likes and indicate people want to see more similar posts.

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing, Then? Oct 8, 2015 by Ginny Marvin

A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about product search trends.

Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji Oct 8, 2015 by Martin Beck

The social network is testing six emoji in Ireland and Spain to give users another shorthand way to signal their emotions about posts.

The Importance Of Diversity In An Agency Team Oct 8, 2015 by Benjamin Spiegel

Looking to breathe new life into your agency relationship? Columnist Benjamin Spiegel believes that to drive new ideas and get real business results, you need a partner whose employees represent a variety of personalities and experiences.

Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week! Oct 8, 2015 by Marketing Land

Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — […]

3 Attention Metrics That Put Online Engagement In The Spotlight Oct 8, 2015 by Brian Rigney

How should you measure attention? Columnist Brian Rigney offers three reliable ways for marketers to measure how people interact with digital experiences.

Mix It Up: 75 Content Ideas To Keep Visitors Engaged Oct 8, 2015 by Stoney deGeyter

Tired of writing the same old, boring blog posts over and over again? Get some inspiration from contributor Stoney deGeyter’s massive list of content ideas.

Medical Professional Targeting Diagnosis: Psychographic Hot House Oct 8, 2015 by Sponsored Content: aimClear

Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters, etc.), medical professionals are the air you breathe […]

Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds Oct 8, 2015 by Greg Sterling

Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that desire. This time, the survey is from Magnetic and Retail Touchpoints, which polled 200 US and Canadian consumers and 100 retail executives to compare consumer expectations against retail practices and capabilities. The findings basically […]