Aug 23, 20165 min read

Marketing Day: Pinterest buys Instapaper, Facebook Slideshow video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Reactful offers web optimization platform to stimulate visitors’ behavior Aug 23, 2016 by Barry Levine New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form.
How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled garden and more data on what content people like to consume.
Aligning collateral and micro-conversions with the buying cycle Aug 23, 2016 by Amy Bishop Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.
The way-too-early AdWords holiday testing guide Aug 23, 2016 by Todd Saunders Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
Google will punish “intrusive interstitials” with a ranking penalty in 2017 Aug 23, 2016 by Greg Sterling Google says “responsible interstitials” can remain; some may see the move as part of a “war on apps.”
Facebook adds new tools, capabilities to Slideshow video ads Aug 23, 2016 by Greg Sterling Integration with stock image library and ability to create on mobile among a list of new features for popular video creation tool.
The art of content creation and the science of measurement Aug 23, 2016 by Jim Yu Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.
Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app Aug 23, 2016 by Barry Levine Deep-linking company says the new products are the most complete solutions for those paths.
How I stay motivated to write: Tips for content marketing inspiration Aug 23, 2016 by Patrick Armitage We’ve all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what content marketers should consider before putting their thoughts into words.
Selling your agency, a how-to guide: Part 1 — Starting out right Aug 23, 2016 by David Rodnitzky Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.

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