Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Pinterest reports 50% gain YoY in SMB advertisers Apr 5, 2018 by Amy Gesenhues On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of SMB.
Bing Ads launches price extensions Apr 5, 2018 by Ginny Marvin Price extensions are available in the US and rolling out to international markets this month.
State of Digital Marketing Analytics in the Top 1000 Internet Retailers Apr 5, 2018 by Digital Marketing Depot This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
Gartner offers first Magic Quadrant for Content Marketing tools Apr 5, 2018 by Barry Levine The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
Taboola launches Apple News-like service for Android Apr 5, 2018 by Barry Levine The new service is initially offered at an OS level for ZTE devices in four countries.
How to use the Knowledge Graph for higher rankings Apr 5, 2018 by Ryan Shelley Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
7 ways to turn a webinar into a stream of link-attracting content Apr 5, 2018 by Jordan Kasteler Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.
President Trump: Save us from the GDPR horror show Apr 5, 2018 by Chris Elwell Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Facebook updates terms and data collection policy to be more ‘clear’ Apr 4, 2018 by Greg Sterling While intended to make data collection policies easier to understand, it’s not clear how many users will take time to read and understand them.
Facebook is now giving users the option to remove apps in bulk Apr 4, 2018 by Amy Gesenhues The new feature is another action Facebook is taking to safeguard user privacy.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
How data-driven display can now supercharge laser-focused demand gen Apr 5, 2018 by John Steinert Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and affordable.
Kahuna unveils the first-ever Cloud for Marketplaces platform Apr 5, 2018 by Robin Kurzer The announcement marks a shift for the company, which used to focus solely on delivering mobile insights.
Facebook: We’ll implement GDPR privacy protections globally Apr 4, 2018 by Greg Sterling The company’s public commitment puts pressure on others in the US to make the same pledge.
Online Marketing News From Around The Web:
App Store shrank for first time in 2017 thanks to crackdowns on spam, clones and more, TechCrunch
27% of social media users view ads more negatively, Mobile Marketer
5 Content Marketing Ideas for May 2018, Practical Ecommerce
B2B Tech Marketers Make the Shift From Funnels to Lifecycles, Marketo
Hard Questions: Q&A with Mark Zuckerberg on Protecting People’s Information, Facebook Newsroom
How to Amass an Army of 110,282 Micro-Influencers on Instagram, Shopify
How to Create Unified Content That Works in Diverse Global Markets, Content Marketing Institute
If You Want Your Customer’s Data, You Better Provide Valuable Content, CMS Wire
The death of the newsfeed, Benedict Evans
Comments