Oct 1, 20182 min read

Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Publishers on Twitter can now monetize videos viewed by global audiences Oct 1, 2018 by Amy Gesenhues

Previously, publishers could only monetize organic video content within their home country feeds.

Pinterest expected to hit $1 billion ad revenue by 2020 Oct 1, 2018 by Ginny Marvin New ad products, including video, and a growing audience will put Pinterest’s average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.
Pew: Internet adoption, social media usage have been flat since 2016 Oct 1, 2018 by Greg Sterling While the overall numbers have peaked, there is still growth and change within categories.
YouTube rolls out more ad extensions, incremental lift measurement Oct 1, 2018 by Amy Gesenhues Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.
Findera search engine helps recruiters find talent, sales find leads Sep 28, 2018 by Barry Levine The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.

Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures.
The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more Sep 28, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.
Findera search engine helps recruiters find talent, sales find leads Sep 28, 2018 by Barry Levine The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.