Jun 8, 20164 min read

Marketing Day: Pinterest ad metrics, social intelligence & Twitter for Andoid

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Link building outreach: preparation meets persuasion Jun 8, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
Is your SEO data steering you wrong? Jun 8, 2016 by Winston Burton Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
Segment adds automatic data collection for mobile apps Jun 8, 2016 by Barry Levine Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization.
chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE Jun 8, 2016 by Marketing Land Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference.
Pinterest starts to measure the in-store sales impact of Promoted Pins Jun 8, 2016 by Greg Sterling Pinterest says its ads drive 5x more incremental in-store sales per impression.
The future of social intelligence: image recognition and analysis Jun 8, 2016 by John Donnelly III When it comes to uncovering valuable insights that help marketers target the right audience, text analysis isn’t enough anymore. Columnist John Donnelly discusses the impact and evolution of social media image recognition and analysis.
Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium Jun 8, 2016 by Tim Peterson Nativ.ly has helped digital media startups like Waze, Medium and Pocket build their ad businesses with brands like Taco Bell, Bose and Google.
Why idiots like you love their office but hate their website Jun 8, 2016 by Stoney deGeyter Are you putting more money into your office than your website? Don’t be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store.
Mizzen+Main CMO says there’s no such thing as a typical day at the e-commerce startup Jun 8, 2016 by Amy Gesenhues Get to Know: Jen Lavelle, CMO for the menswear brand Mizzen+Main
Facebook tests desktop Pages redesign that drops right-rail ads Jun 7, 2016 by Tim Peterson Facebook is testing a redesign of desktop Pages that omit right-rail ads in order to make room for larger cover photos, among other changes.
New AMP ad formats in the works as Google study shows higher eCPMs on AMP Jun 7, 2016 by Ginny Marvin Mobile sticky ads and flying carpet formats are in development.
Twitter for Android gets a facelift Jun 7, 2016 by Tamar Weinberg Twitter for Android has gotten an overhaul, and the feedback is positive.