Marketing Day: Pinterest ad boss exits company, Instagram business profiles & SEO SWOT analysis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Swrve adds support for OTT TV apps Dec 1, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.

2. The influence of affluence: How to leverage the ‘Affluencers’ Dec 1, 2017 by Peter Minnium Meet the “Affluencers.” Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers.

3. How the end of net neutrality could affect online marketing Dec 1, 2017 by Barry Levine The FCC Chairman’s proposal, due for a vote in mid-December, could dramatically change the way digital marketing and advertising works.

4. Pinterest ad boss Tim Kendall is leaving the company Dec 1, 2017 by Tim Peterson Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business.

5. Instagram’s business profiles are being used by more than 25 million marketers Nov 30, 2017 by Tim Peterson Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.

6. SEO SWOT Analysis: Focus your efforts in areas that deliver results Nov 30, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Delmondo, Uru team up for automated video content analysis service Dec 1, 2017 by Barry Levine

As part of the new partnership, the New York City companies are also launching what they say is the first automated video scanning for brand safety.

1. The MarTech Minute: Strategic acquisitions, new products and more Dec 1, 2017 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

1. What digital transformation means for brands Dec 1, 2017 by Dan Purvis

Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation.

Online Marketing News From Around The Web:

1. 5 Social Tools for Social Media Marketers, Social Media Examiner

2. Artificial intelligence set to soar, Retail Dive

3. Brands Are Ripping Up the Advertising Rulebook to Win at Mobile Video, Facebook Business

4. Google finally bans apps that include shady lock screen ads from the Play Store, Android Police

5. How to Use Empathic Marketing to Win More Business in 2018, Contently

6. One Analytics Tool Doesn’t Cut It: An Integrated Analytics Approach, CMS Wire

7. Only 29% of influencer campaigns use trackable URLs for attribution, Econsultancy

8. Survey: 75% of Brand Marketers Say They Should be Doing More with Video, KoMarketing

9. These retailers are #crushingit on social this holiday season, Mobile Marketer

10. Why You Should Clean Your Email List (and How to Do It), AWeber