top of page
Search
Writer's pictureFahad H
Jan 21, 20155 min read

Marketing Day: Pinterest Acquires Kosei, Facebook Adds Super Bowl Targeting & Taco Bell CMO On

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting Palo Alto-based Kosei’s technology maps 400 million relationships between products, which will help Pinterest better understand what its users want to see next.

  2. Facebook Adds Super Bowl Ad Targeting Segment The dynamically updating “Big Game” segment will reach beyond football fans to those talking about Super Bowl party planning, commercials, recipes, etc.

  3. NBC Will Push Super Bowl 2015 Commercials Straight To Tumblr NBC launches an ad hub for the big game on Tumblr; will post television spots immediately after they air on the broadcast.

  4. James Patterson Sells One New ‘Exploding Book’ For $294,034 & Offers 1,000 Others A Self-Destructing Interactive Reading Experience The action-oriented author tries to inject a little excitement into book marketing.

  5. (Dis)Content Marketing: How To Survive The Shakeout Contributor Steve Dille explores the explosive growth of content marketing, drawing on lessons from email to help content weather a potentially rocky future.

  6. A CMO’s View: Taco Bell’s Chris Brandt Makes Mobile A Priority & It Has Paid Off With Nearly 2M App Downloads Taco Bell CMO says his brand’s mobile app shot to the top of iTunes Food & Drink category the day it launched.

  7. Microsoft Brings Cortana To Desktop; Announces HoloLens To Bring Holograms Everywhere Microsoft is adding its virtual assistant Cortana to desktops and says HoloLens will bring holograms into everyday lives.

  8. When To Deploy A Tag Management Solution: 8 Scenarios You’ve heard about tag management and you’re interested in deploying it, but when? Contributor Erik Bratt suggests things to consider, timing-wise.

  9. Social Media Is The Least Popular Channel For Customer Service [Survey] While customer service complaints on social media may be the most public, they aren’t the most popular (by a wide margin) according to a new study.

  10. To Help Dial In Global Efforts Twitter Picks Up ZipDial Not wanting to miss the call on a ZipDial acquisition, Twitter has acquired the company to strengthen its global foothold.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 3 Content Marketing Trends to Rule Them All in 2015, www.ryanhanley.com

  2. 4 Ways Your Audience Can Provide Content Ideas, www.verticalresponse.com

  3. Content Marketing is a Team Effort, www.toprankblog.com

  4. Everything You Need To Know About Sponsored Content, moz.com

  5. Five important channels for effective content distribution, econsultancy.com

  6. How Content Influences the Buying Process and Grows Business, www.webinknow.com

  7. How to Overcome Your Fear of Being Ignored Online, www.ryanhanley.com

  8. Is “My Name Is Willie (Beamen)” the Greatest Piece of Sponsored Content of All Time?, contently.com

  9. LinkedIn Beats Twitter for Content Marketing, Says Study, www.adweek.com

  10. Three Realizations Needed to Prove Content Marketing ROI, relevance.com

  11. What The Dover Police and Maroon V Can Teach You About Viral Content, pushingsocial.com

  12. Where Is Content Headed?, www.b2bmarketinginsider.com

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. Facebook Ads Suicide: 6 Deadly Errors to Avoid, adespresso.com

  2. 10 Key Factors That Will Determine the Future of Google+, www.copyblogger.com

  3. 5 Social Media Time Saving Tips for Small Businesses, www.dexmedia.com

  4. 6 Powerful Facebook Marketing Secrets That May Surprise You, www.jeffbullas.com

  5. 8 Ways To Raise A Social Advocacy Empire From Your Employees, www.socialbro.com

  6. 86% of Top Global Brands Use Instagram, simplymeasured.com

  7. A Breakdown Of The Social Media Sales Funnel, www.b2binboundmarketer.com

  8. Create More Engaging Content on Twitter, www.mackcollier.com

  9. Facebook News Feed Ads Exist to Make Money, relevance.com

  10. Fact or Fiction: Can Social Media Improve Customer Relationships?, blog.hootsuite.com

  11. Five Ways Twitter Analytics Can Make You A Better Marketer, www.wordstream.com

  12. How Facebook Retargeting Can Help Grow Your Business, www.semrush.com

  13. How to Add Video to Your Facebook Marketing Strategy, blogs.constantcontact.com

  14. How to Build a Winning Twitter Ad Campaign, www.socialmediaexaminer.com

  15. How to Double Your Traffic from Pinterest in 30 Days, profitblitz.com

  16. How to Increase The Click-Through Rate On Your Tweets, blog.bufferapp.com

  17. Launching Digits login for web, www.Twitter.com

  18. Let’s Talk About Snapchat Advertising, ppc.org

  19. Ready to Ramp Up Your Instagram Marketing?, www.marketingtechblog.com

  20. The Marketers Guide To The New Twitter, blog.visual.ly

  21. The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make, www.marketingprofs.com

  22. Your Facebook behavior predicts how good you are at tests, qz.com

Video

0 views0 comments

Comments

bottom of page