Dec 5, 20145 min read

Marketing Day: Pin Google+ Posts To Top Of Pages & Profiles, Walmart Dominates YouTube & 6

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

UK Post Office Uses Vine To Promote Holiday Specials The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the screen to the right. Even Ariana Grande […]
Google+ Now Lets You Pin Posts To Top Of Pages & Profiles Facebook Pages have had the feature since 2012. Twitter added it last April. Now Google+ has caught up to its social media rivals by giving users the ability to pin posts to the top of their pages and profiles. Rolled out earlier this week, the feature is accessible on the desktop version of Google+; just […]
Walmart Dominates YouTube During Thanksgiving Holiday Period With 39 Million Video Views Walmart showed everyone who was boss last weekend on social networks, online sales, and now, YouTube. Not only did the brand rank as the top social performer among retailers, Walmart’s website generated 1.5 billion page views from Thanksgiving through Cyber Monday – contributing to what it claims was its best day ever for online sales. […]
Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about it. Abandoners can be hot prospects, and companies spend a lot of money trying to re-engage them so they’ll come back to the site and finish what they started. […]
Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015 Just over half (50.1 percent) of spending on paid search ads and SEO efforts will go to mobile starting next year, according to research firm, eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to mobile by 2018. Last year, eMarketer […]
3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending real-time email campaigns based on consumers’ current environments and weather conditions, marketers can increase open rates by 2.5 times and double the amount of unique clicks versus traditional promotional email campaigns. […]
The 6 Steps To Perfectly Optimizing Any Content When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content. Optimizing content is less a matter […]
Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2 billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015. Accordingly it will pass Twitter, […]