Oct 13, 20165 min read

Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition.
LiveRamp extends its multi-channel identity resolution service to its clients Oct 13, 2016 by Barry Levine The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.
Twitter’s Periscope wants to air more TV-style broadcasts Oct 13, 2016 by Tim Peterson Periscope Producer will let certain broadcasters air live streams produced with expensive equipment, multiple camera angles and fancy graphics.
Pinterest’s monthly user base hits 150 million people, up 50% from last year Oct 13, 2016 by Tim Peterson Pinterest’s audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.
Google unveils new look for AdSense interface Oct 13, 2016 by Ginny Marvin AdSense gets the Material Design treatment.
Social CMO to social CMI: the insight-driven evolution in the enterprise Oct 13, 2016 by Will McInnes Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
Tracking the confusing reality of the cross-social experience Oct 13, 2016 by Blaise Lucey As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
Facebook will rank Audience Network publishers’ ad slots, price them accordingly Oct 13, 2016 by Tim Peterson To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them.
10 tips for retailers’ Q4 social advertising Oct 13, 2016 by Brad O’Brien With the holidays around the corner, it’s a crucial time for retailers to get their paid social strategies in place. Columnist Brad O’Brien outlines 10 tips for achieving a highly successful quarter.
[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2) Oct 13, 2016 by Matt McGee We continue our conversation with Google’s Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
Buyer’s Guide: Find the right social media management software for your business Oct 12, 2016 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. If you are considering a social media management software platform, this guide will help […]