Mar 29, 20174 min read

Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing automation struggles to reach its full potential Mar 29, 2017 by Mary Wallace

Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.

Study: PPC cannot accurately identify winning organic titles Mar 29, 2017 by Brian Wood

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.

4 major barriers to being linkable Mar 29, 2017 by Julie Joyce

Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.

The new marketing mindset Mar 29, 2017 by Justin Dunham

Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.

How to use social proof in your marketing campaign Mar 29, 2017 by Timothy Carter

From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.

Periscope launches analytics dashboard & activity tab for video creators Mar 29, 2017 by Tamar Weinberg

Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.

Pinterest launches Propel, a hands-on support program for new advertisers Mar 29, 2017 by Greg Finn

A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.

The connected brand: A framework to guide content and creative development Mar 29, 2017 by Thomas Stern

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.

Video ads for direct response: What’s the best length? Mar 29, 2017 by Andrew Waber

Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.

Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks Mar 29, 2017 by Barry Levine

The launch of its Marketing Cloud makes these histories available for predictive marketing and sales attribution.

Cortana comes to Android’s lockscreen, Siri does some new tricks Mar 29, 2017 by Greg Sterling

comScore estimates roughly half of all search queries will be voice-initiated by 2020.

Mobile now accounts for nearly 70% of digital media time [comScore] Mar 29, 2017 by Greg Sterling

As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.

Reduce shopping cart abandonments at every step of the customer journey Mar 28, 2017 by Digital Marketing Depot

Companies lose $18 billion in sales revenue each year from cart abandonment, with over $4 trillion worth of merchandise predicted to be abandoned in online shopping carts this year alone. Organizations that succeed with reducing cart abandonments are the ones who effectively tailor and deliver personalized experiences at each stage of the journey: before a […]