Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How to determine if that ‘free audit’ solicitation email is legit Jul 5, 2017 by Dianna Huff It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.

2. More content, less traffic: Part II Jul 5, 2017 by Conrad Saam Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.

3. People-based marketing requires good people Jul 5, 2017 by Jose Cebrian Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.

4. Google goes after mobile native advertising with new AdSense formats Jul 5, 2017 by Ginny Marvin Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

5. New evidence highlights the conversion lift of mobile optimization Jul 5, 2017 by Ben Jacobson Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.

6. Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies Jul 5, 2017 by Amy Gesenhues One in three of the CMOs to rank on Forbes’ list were women.

7. For Valtech COO, business transformation means agility and access to data Jul 5, 2017 by Barry Levine Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.

Online Marketing News From Around The Web:

Analytics

1. Microsoft Workplace Analytics helps managers understand worker productivity, TechCrunch

Business Issues

1. Facebook Is Fighting A Gag Order Over Search Warrants For User Account Information, BuzzFeed

2. 60 tips for being a leader on inclusivity, creativity, and diversity, VentureBeat

3. Apple News Reportedly Open to Letting Publishers Sell Ads, AdAge

Content Marketing

1. A Content Strategist Success Story: 6 Keys to a Great Content Strategy, Search Engine Journal

2. Keeping Up With Content Strategy During a Business Restructure, CopyPressed

3. The Formula to Calculate Content Marketing ROI, Convince and Convert

E-Commerce

1. Amazon Has Created Its Own Holiday — Prime Day — And Your Business Can Too, Small Biz Trends

2. Analyst: Amazon poised to enter drugstore market, Retail Dive

3. The Challenges of Reaching an Omnichannel Audience, eMarketer

Email Marketing

1. 6 Tips to Make Your Brand an Email Response Rockstar, Moz

2. Email Segmentation and Personalization, Not Blast Emails, Improve Revenue, MarketingProfs

General Internet Marketing

1. 5 Tips for B2B Influencer Marketing Success, Top Rank Marketing Blog

2. A day in the life of… a brand naming consultant, Econsultancy

MarTech

1. Disorder in the Martech Stack: Five Ways to Avoid It, MarTech Advisor

2. How Will AI Affect Marketing Efforts?, eMarketer

3. MarTech: Making Marketers More Independent, MarTech Advisor

Mobile/Local Marketing

1. Amazon’s Alexa passes 15,000 skills, up from 10,000 in February, TechCrunch

2. New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China, eMarketer

3. What it takes to build a compelling chatbot, VentureBeat

Social Media

1. Creating a Killer LinkedIn Advertising Strategy, 97th Floor

2. How to Optimize Your Facebook Dark Posts, Social Media Examiner

3. New Facebook Success Stories from June, Facebook for Business

Video

1. Accenture is touting an AI-driven programmatic video ad, Digiday

2. How To Make A Testimonial Video That Closes More Sales For Your Business, Jeff Bullas

3. How to Repurpose Videos Into Many Forms of Valuable Content : Social Media Examiner, Social Media Examiner