Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Paid search trends from Merkle’s Q1 report May 1, 2017 by Ginny Marvin Shopping ads are becoming more important for retailers, the new text ad format isn’t driving CTR increases, and more findings.
Google’s Chrome will add new ‘Not secure’ warnings later this year May 1, 2017 by Barry Schwartz Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
The future of local discovery May 1, 2017 by Brian Smith Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
Keyword tiering: A systematic way to juggle your AdWords priorities May 1, 2017 by Jacob Baadsgaard Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
How to unlock marketing’s creative side for martech success May 1, 2017 by Scott Vaughan Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.
What your paid search KPI says about you May 1, 2017 by Andy Taylor Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
10 experts advise how to powerfully pair growth marketing with SaaS product development May 1, 2017 by Ben Jacobson Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
Why your explainer video matters to your B2B customers May 1, 2017 by Alexander Kesler Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
Online Marketing News From Around The Web:
Affiliate Marketing
20 Ways to Motivate Stagnant Affiliates to Activate, Affiliate Marketing Blog
Compliance Council Updates Retailer Affiliate Agreement Guide, The PMA
Analytics
Blogs & Blogging
6 Things You Must Do Before You Ever Accept Guest Posts, Search Engine Journal
Tools for Creating Great Visual Content for Your Blog, Problogger
Business Issues
Google is testing a job search feature that could rival LinkedIn and Facebook, Quartz
I’m Facebook’s Head Of People – Here’s What We’re Hiring For Right Now (And Why), Fast Company
The UK wants new laws impose serious fines on Google, Twitter, and Facebook for hate speech, Quartz
Twitter Teams Up With Bloomberg for Streaming News, Wall Street Journal
Content Marketing
21 Experts Share Their Best Tip to Create Content Your Audience Will Love, Content Marketing Institute
4 Ways to Beat Your Competition With The Power of Content Marketing, Jeff Bullas
5 Important Visual Lessons From Designers for Content Marketers, Content Marketing Institute
Boost Your Brand: How to Create Content for Awareness, Distilled
Interactive Content Basics Every Content Marketer Needs, Heidi Cohen
Conversion Optimization
How to Manufacture Urgency to Blow through Conversion Roadblocks, Kiss Metrics
The 7 Things You Must Know about the Psychology of Calls to Action, Search Engine Journal
Copywriting, Design & Usability
Is WordPress Still the Best?, The Blog Tyrant
The past, present, and future of design in Silicon Valley, TechCrunch
Domaining
E-Commerce
Amazon celebrates its Oscars with free Prime accounts for people who live in Manchester-by-the-Sea, The Verge
How Amazon is disrupting grocery, Retail Dive
In An Ecommerce World, Retailers And CPGs Learn To Love Their Stores, AdExchanger
Tips from Our E-commerce Users for National Small Business Week, MailChimp Blog
Email Marketing
9 Ways to Make Your Email Copy Conversational, Movable Ink Blog
Best Times to Write Marketing Emails to Avoid Mistakes, MarketingProfs
Get Started with Email Automation, AWeber Communications
Inbox Equilibrium: How small businesses are making an impact in customer’s inboxes, MarketingSherpa Blog
General Internet Marketing
Publishers warm to Google plan for Chrome ad-blocker, Financial Times
The Three-Pronged Approach to Modern Marketing, Social Media Explorer
Internet Marketing Industry
MarTech
Other Items
Social Media
“Facebook Rewards” QR codes dangle discounts for offline purchases, TechCrunch
15 Inspiring & Actionable Social Media Marketing Tips, Top Rank Marketing Blog
5 Key Elements of the Perfect Facebook Ad, The Buffer Blog
Facebook created a new data network to lessen impact on user traffic, VentureBeat
Facebook’s Connected TV Ambition Meets a Reluctant Industry, AdAge
How to Recruit Social Influencers Without Spending a Fortune, The AdStage Blog
How to Set Up a Facebook Messenger Ad, Social Media Examiner
Jump into National Small Business Week by Learning a New Skill, Facebook for Business
Snapchat Waves Goodbye to White Border Around Older Photos From Memories, Adweek
Why There Is No Best Time to Post on Social Media – Here’s Why, Stone Temple
Video
5 Digital Video Trends to Watch for at This Year’s NewFronts, Adweek
Marketers Need to Answer These 3 Questions Before Launching a Video Strategy, Adweek
The emergence (and challenges) of video ads in performance marketing, Tune
Twitch issues call for content for TwitchCon 2017 as livestreaming goes beyond games, VentureBeat
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