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Marketing Day: Oscars Twitter Record, Programmatic Display Tactics & Location Marketing

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission Feb 29, 2016 by Barry Levine San Francisco-based company has launched Spectra, which can now stream over 3G/4G/EDGE connections in addition to the previously supported WiFi.

  2. DiCaprio’s Oscar Win Sets New Twitter Record Feb 29, 2016 by Matt McGee Sorry, Ellen DeGeneres, but Leo’s award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar’s history.

  3. Prioritizing Local Search Profile Listings: 2 Methods Feb 29, 2016 by Lydia Jorden Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.

  4. Connecting Demographics To Search Queries Feb 29, 2016 by Andrew Ruegger Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.

  5. Programmatic Display: 3 Tactics to Master in 2016 Feb 29, 2016 by Brad Bender Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.

  6. To Maximize The Value Of Testing, Start With A Strategy Feb 29, 2016 by Nick Iyengar Looking to improve your testing or just getting started? Columnist Nick Iyengar has tips on how to build your strategy for testing and optimization.

  7. 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead Feb 29, 2016 by CJ Arseneau Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.

  8. Most Mobile Marketers Are Using Location, But How Do You Do It Right? Feb 29, 2016 by Craig Weinberg With so many marketers using location-based mobile targeting, it’s time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

  9. EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe Feb 29, 2016 by Greg Sterling Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic.

  10. News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers Feb 26, 2016 by Barry Levine The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

  1. 3 key cybersecurity strategies for e-commerce sites, www.internetretailer.com

  2. A 2016 Digital Commerce Forecast: Tiny, Frictionless, Everywhere, multichannelmerchant.com

  3. Amazon Partners With British Supermarket Chain Morrisons For Fresh Grocery Deliveries, techcrunch.com

  4. Amazon’s IoT approach is a shopping list killer, www.retaildive.com

  5. Are You Making These 3 Ecommerce Website Design Mistakes?, smallbiztrends.com

  6. Battle lines form again over online sales tax rules, www.internetretailer.com

  7. How Retailers Are Tackling Shopping Cart Abandonment, www.emarketer.com

  8. Jet.com acquires online retailer Hayneedle, www.internetretailer.com

  9. Problems with Ecommerce Checkout? Vebology Suggests These Fixes, smallbiztrends.com

  10. Set your web store apart with superior customer service, www.internetretailer.com

  11. The Need for Speed: Why Customer Service Needs To Be Faster Than Ever, company-enterprise.myshopify.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 10 fun things we learned from Twitter’s annual report (hint: goodbye 140 character limit), venturebeat.com

  2. 12 Brands that Use Instagram to Show Products, Share Culture, www.practicalecommerce.com

  3. 17 Best Social Media Management Tools, www.jeffbullas.com

  4. 7 Tips for Creating Ads in the Carousel Format, www.facebook.com

  5. A Simple Hack to Get Your Tweet Counts Back, pushingsocial.com

  6. Facebook AI Research Partnership Program Launches, www.adweek.com

  7. Facebook Canvas success lies in unique content paired with data, www.mobilecommercedaily.com

  8. Facebook Reactions: What Marketers Need to Know, www.socialmediaexaminer.com

  9. Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates, contentmarketinginstitute.com

  10. How to Create Winning Promoted Pins on Pinterest, www.searchenginejournal.com

  11. How to Use Facebook Ad Bidding, www.socialmediaexaminer.com

  12. LinkedIn And The Golden Age Of American Education, techcrunch.com

  13. Only 6 emotions, Facebook? Think bigger, venturebeat.com

  14. Small Changes in Social Login Use May Indicate Shift in Identity Provider Landscape, www.martechadvisor.com

  15. Snapchat Debuts Stories Web Player For Academy Awards, techcrunch.com

  16. Snapchat Employee Data Leaks Out Following Phishing Attack, techcrunch.com

  17. Snapchat’s new audience-based ad strategy could wrest control from Discover publishers, digiday.com

  18. Social Media Best Practices Part 1: Twitter, Facebook, Instagram, and LinkedIn, authoritylabs.com

  19. Social Media Marketing: Data-Backed Strategy, blog.marketo.com

  20. Study: Instagram Users Think Positively of Gambling, www.adweek.com

  21. Which Types of Facebook Brand Posts Get the Most Engagement?, www.marketingprofs.com

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