Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes g

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Oracle’s $9 billion Java lawsuit against Google back from the dead Mar 27, 2018 by Greg Sterling

Appeals court said that Google violated Oracle’s copyrights.

1. Advertisers didn’t leave YouTube, and they won’t leave Facebook Mar 27, 2018 by Nate Elliott

Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over.

1. Facebook’s local news prioritization in News Feed now rolling out globally Mar 27, 2018 by Greg Finn

Users across all locations and languages may now be seeing more localized news in their Facebook News Feed.

1. Thinfilm provides first NFC-for-engagement data to Adobe Analytics Mar 27, 2018 by Barry Levine

The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.

1. Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy Mar 26, 2018 by Greg Sterling

Despite the outrage, it’s unlikely that Congress will actually do anything.

1. Optimize your search, Facebook and display targeting with call analytics Mar 27, 2018 by Digital Marketing Depot

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if they aren’t also targeting people […]

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Springbot opens a customer data co-op for retail SMBs Mar 27, 2018 by Barry Levine

The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.

1. The dynamic consumer’s journey & how to add value Mar 27, 2018 by Bridget Fletcher

In the current environment, marketers may get the impression that consumers are hostile to data-driven advertising and content. But contributor Bridget Fletcher argues that’s not the case and explains how we can all move forward.

1. Meet Suzy: the new crowd intelligence platform with the cute name Mar 27, 2018 by Robin Kurzer

The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost instantly.

1. MarTech Today: Thinfilm’s NFC for Adobe, the transparency pendulum swings & more Mar 27, 2018 by Barry Levine

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Thinfilm provides first NFC-for-engagement data to Adobe Analytics Mar 26, 2018 by Barry Levine The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers. The pendulum […]

1. The pendulum swings: Balancing transparency with efficiency and ROI Mar 26, 2018 by David Dowhan

Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but the industry will strengthen as a result.

Online Marketing News From Around The Web:

1. What lies beneath: The things Facebook knows go beyond user data, arsTechnica

2. Protecting our Ad Network: How Advertising Policies & Policy Enforcement Work, AdWords Blog

3. The head of Twitter’s Niche talent service is leaving, and Twitter is already looking for a replacement, Recode

4. How publishers are monetizing their Facebook groups, Digiday

5. The Facebook Privacy Setting That Doesn’t Do Anything at All, Wired

6. Data is not the new oil, TechCrunch

7. SITO Launches Institute for Consumer Behavior and Location Sciences, Sito