Jul 28, 20165 min read

Marketing Day: Oracle buys NetSuite, Facebook’s earnings report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.
“Webinars for Dummies” helps you create winning webinars Jul 28, 2016 by Digital Marketing Depot “Webinars for Dummies” from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through critiquing how your webinar went. Learn how to plan an effective webinar, promote your event, create compelling webinar content and evaluate your success using hard statistics.
SEO requirements for a new website platform Jul 28, 2016 by Clay Cazier Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016 Jul 28, 2016 by Amy Gesenhues “Our expertise in data analysis and AI is fueling advances in ad targeting and driving the adoption of personalized products,” says CEO.
Mobile marketing platform Tune opens up a Multiverse Jul 28, 2016 by Barry Levine New free tool shows return-on-ad-spend along with attribution data.
Perfect your agency pitch: tips from an in-house marketer Jul 28, 2016 by Amy Bishop Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want.
10 mobile statistics marketers will love Jul 28, 2016 by Aaron Strout As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy.
4 tactics you can use today to become a better listener Jul 28, 2016 by Matt Umbro Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying — and ultimately improve your relationship with them.
How to go live: Brands & agencies share their top tips for live video broadcasts Jul 28, 2016 by Amy Gesenhues Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments.

Why “ad load” questions overtook Facebook’s latest earnings call Jul 27, 2016 by Tim Peterson One of the main factors driving up Facebook’s ad revenue, ad load will become a less significant one by mid-2017, said Facebook CFO David Wehner.
Tumblr is releasing ads across blogs & giving users a cut Jul 27, 2016 by Greg Finn Ads will be making their way across Tumblr blogs, and user will be getting a piece of the action (if they allow the ads to run).
Facebook’s never had more users, made more money per user than in Q2 2016 Jul 27, 2016 by Tim Peterson Facebook grew the amount of money it makes per person using its service twice as fast as it grew the number of new people using its service.