Marketing Day: Optimizing for voice search, integrating display with search and video & the imp

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. SEO in 2018: Optimizing for voice search Dec 15, 2017 by Bryson Meunier

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

1. How to integrate display with search and video Dec 15, 2017 by Grace Kaye

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

1. Assessing the impact of poor data on retail: The 1-10-100 rule Dec 15, 2017 by Tom Mucklow

With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

1. Janrain launches Identity Groups for consumers Dec 15, 2017 by Barry Levine

The new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more Dec 15, 2017 by Robin Kurzer

The martech week in review: news and announcements in marketing technology this week that you might have missed.

1. Ad consortium based around LiveRamp’s IdentityLink boosts membership Dec 15, 2017 by Barry Levine

The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.

1. MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain Dec 15, 2017 by Barry Levine

The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.

1. The 2018 ad tech predictions you didn’t expect to see Dec 15, 2017 by Lewis Gersh

Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

1. Branch rolls out a new ‘people-based’ attribution engine Dec 15, 2017 by Robin Kurzer

The company says that most marketers don’t know how broken mobile attribution really is.

Online Marketing News From Around The Web:

1. The Great AI Paradox, Techology Review

2. Twitter Has Transformed Itself, and No One Noticed, Slate

3. Why Brands Lost Their Fear of Controversy and Got Political in 2017, Adweek