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Writer's pictureFahad H

Marketing Day: Optimizing for voice search, integrating display with search and video & the imp

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. SEO in 2018: Optimizing for voice search Dec 15, 2017 by Bryson Meunier

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

The new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The martech week in review: news and announcements in marketing technology this week that you might have missed.


The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.


The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.


Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.


The company says that most marketers don’t know how broken mobile attribution really is.


Online Marketing News From Around The Web:

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