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Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. To marketers, the future looks like touch point whack-a-mole Nov 30, 2017 by Mike Herrick The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.

  2. It’s time to get real about omnichannel marketing Nov 30, 2017 by Kristin Cronin Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

  3. ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 30, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with the ads.

  4. Is establishing a brand-safety KPI a good idea? Nov 30, 2017 by Rob Rasko Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.

  5. Embedding images in email? Consider these 3 techniques Nov 30, 2017 by Scott Heimes Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.

  6. Report: Google to reabsorb Nest to better compete with Amazon in smart home market Nov 30, 2017 by Greg Sterling Nest was acquired in 2014 for $3.2 billion and later became one of the company’s “other bets.”

  7. Choosing an enterprise SEO platform Nov 30, 2017 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

  8. Facebook halts advertisers from using targeting to exclude racial groups Nov 30, 2017 by Tim Peterson ProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.

  9. What Snapchat’s major redesign and algorithmic feed means for marketers Nov 29, 2017 by Tim Peterson In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Swrve adds support for OTT TV apps Nov 30, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.

  2. Faster, cheaper and more efficient: AI-powered market research is here Nov 30, 2017 by Robin Kurzer Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.

  3. Is pixel tracking dead? Nov 30, 2017 by Pete Cheyne Contributor Pete Cheyne believes it’s time for marketers to move past pixel-based tracking and take control of their data.

Online Marketing News From Around The Web:

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