Marketing Day: Olympic brands earning buzz, responsive mobile sites & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Coca-Cola, Nike top lists of Olympics advertisers earning social buzz Aug 22, 2016 by Matt McGee Nintendo credited as a late winner thanks to Super Mario showing up at Sunday’s closing ceremony.

2. Akamai: When creating responsive sites for mobile, consider dynamic image optimization Aug 22, 2016 by Barry Levine The content delivery network points out that marketers need to keep image performance in mind for mobile.

3. 6 possibilities for the future of social media marketing Aug 22, 2016 by Jayson DeMers What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions.

4. How to responsibly create content that pushes the envelope Aug 22, 2016 by Kerry Jones Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention.

5. 4 marketing trends you need to follow to sell to millennials Aug 22, 2016 by Khalid Saleh How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. OpenStreetMap debuts Google Street View alternative: OpenStreetView

2. Bing Ads Editor now supports custom ad copy for native ads on MSN.com

3. The way-too-early AdWords holiday testing guide

4. 17 days of 2016 Rio Olympic Google Doodles: a full list of Google’s “Fruity Doodle” images

5. Aligning collateral and micro-conversions with the buying cycle

6. Google says the Google index status in the Search Console report is broken

7. Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

Online Marketing News From Around The Web:

Analytics

1. B2B Executives Use Marketing Analytics to Boost the Bottom Line, www.emarketer.com

2. Dimensions & Metrics: Which Is What In Analytics, www.searchenginepeople.com

3. How to Use Social Media and Analytics for Better Customer Loyalty, simplymeasured.com

4. Tackling the Problem of Measurement in Local, streetfightmag.com

Blogs & Blogging

1. Why Wasted Words Kill Good Ideas And Cost Sales, www.blogherald.com

Content Marketing

1. 10 Interview Questions to Find the Best Content Marketers, contentmarketinginstitute.com

2. A Beginner’s Guide to Content Marketing, www.socialmediaexplorer.com

3. Agency Uses Clickbait For Charities, Wall Street Journal

4. Generate More Leads with Data-Driven Content Marketing, www.martechadvisor.com

5. How to be a Content Marketing Superhero, www.jeffbullas.com

6. How to Improve Content Performance by Boosting Relevance, www.convinceandconvert.com

7. How To Publish More Content Faster With A Content Creation Process (And Limited Resources), www.ducttapemarketing.com

8. Know Your Audience: Voice and Content Creation, www.searchenginejournal.com

Conversion Optimization

1. Using Heuristics to Increase Your Ecommerce Conversion Rate, blog.crazyegg.com

2. Will this be the year that retailers crack the code for driving mobile conversions?, www.mobilecommercedaily.com

Copywriting, Design & Usability

1. WIRED’s Latest HTTPS Update: We’re Almost There, Folks, Wired

2. 6 SEO Copywriting Mistakes That Are Destroying Your Credibility, www.jeffbullas.com

3. Five tips for creating a successful FAQ page, econsultancy.com

Domaining

1. .Win Becomes 4th New gTLD To Break 1 Million Registrations, www.thedomains.com

2. Want to Learn About a 6 Figure Domain Name Sale?, www.domaininvesting.com

E-Commerce

1. Alibaba’s e-commerce app grows with strong social engagement, www.internetretailer.com

2. Amazon’s Prime Now service starts delivering test drives from Hyundai, techcrunch.com

3. E-commerce industrial space is a silver lining amid retail downsizing, www.internetretailer.com

4. For Indian e-commerce, the choice is between discount and bleed or profit and die, qz.com

5. Why Amazon is wooing women to sell on its marketplace, www.internetretailer.com

6. Worldwide Retail Ecommerce Sales Will Reach $1.915 trillion This Year, www.emarketer.com

Email Marketing

1. 10 Email Marketing Secrets to Acquire and Retain More Retail Customers, smallbiztrends.com

2. 6 Ways to Tune Up Your Email Marketing, smallbiztrends.com

3. Five Simple but Often Overlooked Ways to Boost Your Email Marketing, www.marketingprofs.com

4. How to Optimize Your Email Production Workflow, www.marketingprofs.com

General Internet Marketing

1. “Shared Media” Is the Future And Will Disrupt Media Buying As We Know It, www.adweek.com

2. 4 Ways CMOs and Agencies Can Forge Better Relationships, www.convinceandconvert.com

3. Why Too Much Personalization Can Be a Problem for Brands, adage.com

4. WTF is Musical.ly? A guide for brands, digiday.com

MarTech

1. 6 challenges future chatbots face, venturebeat.com

2. 6 Tools We Use at Typeform to Amplify Our Marketing Productivity, www.ducttapemarketing.com

3. Custom Bidders And The Future “Ad-Tech Grid”, adexchanger.com

4. Emerging Technologies Promise Business Opportunities, Gartner Says, www.cmswire.com

5. The Best Lead Generation Software for WordPress, www.wpexplorer.com

Mobile/Local Marketing

1. Five Rules Of App Localization In China: Money, Dating And App Store, www.smashingmagazine.com

2. How Mobile Strategy Supports Digital Experience, www.cmswire.com

3. Instagram reaches 1 billion installs on the Play Store, the 19th app to do so, www.androidpolice.com

4. Is Your Business App On Android? Here’s Why It Had Better Be, smallbiztrends.com

5. Official Android Blog: Android 7.0 Nougat: a more powerful OS, made for you, android.googleblog.com

6. Shedding Light on the Age of ‘Dark’ Messaging Apps, www.marketingprofs.com

7. Social Strategies You Need To Know For App Promotion, www.ppchero.com

8. Twitter for iOS gets ‘night mode’ support, TechCrunch

Reputation Management

1. Branding Yourself Consistently, www.searchenginejournal.com

Social Media

1. 5 Tips to Make the Most of Facebook’s Lead Gen Ad Unit, 3qdigital.com

2. 60+ LinkedIn Profile Tips for Marketers, contentmarketinginstitute.com

3. Facebook can climb more than 20 percent on ad growth: Barron’s, www.reuters.com

4. Here’s How Frequently the Social Media Pros Are Posting On Each Platform, blog.crazyegg.com

5. How to Customize Your Facebook News Feed: What Marketers Need to Know, www.socialmediaexaminer.com

6. How to Host a Successful Social Media Contest: Your Ultimate List of Tools & Resources, www.internetmarketingninjas.com

7. How to Know You’re Getting the Best CPC for Your Facebook Campaign, www.adweek.com

8. How to Start a Snapchat Account for Your Business, smallbiztrends.com

9. Image Sizes for Social Networks, www.adweek.com

10. Making the Most of Your Welcome: 5 Email Ideas for Your Onboarding Series, www.silverpop.com

11. Rebranding Fashion In The Age Of Instagram, www.fastcodesign.com

12. Rio 2016 on Facebook: A Look Back on the Top Moments, media.fb.com

13. Social Media Engagement and Publishing Benchmarks for Brands, www.marketingprofs.com

14. Two months in, Twitter’s emoji targeting hasn’t taken off…yet, digiday.com

15. Why Pinterest is a platform that marketers cannot ignore, www.mobilecommercedaily.com

Video

1. Facebook’s new teens-only app Lifestage turns bios into video profiles, techcrunch.com

2. Google Hopes Taylor Swift Will Finally See Green In YouTube Red, www.fastcompany.com

3. How to Create a Video on Animoto: A Beginner’s Guide, smallbiztrends.com

4. You Can Now Easily Track Facebook Live Videos In Spike, www.newswhip.com