Oct 9, 20134 min read

Marketing Day: October 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Announces Preferred Marketing Developers Innovation Competition Winners

Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, “Help businesses realize their goals through Facebook.” The most recent PMDs competition theme was “From Conversation to Conversion” and focused on […]

Pinterest “Promoted Pin” Ads Debut Today

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the […]

Email-Like Ads Go Live In Gmail Android App 4.6

The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up. As with the desktop, Sponsored Promotion ads appear above, but in line with regular […]

IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total

The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year. Almost all ad formats/categories were up in real-dollar terms. […]

The Artist Formerly Known As The Marketing Funnel

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics. A big bucket of prospects are poured into the top of the funnel. It narrows on the way down, as […]

Collect Email Subscribers With Landing Pages That Convert At 50%

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the […]

The Consumer’s View Of A Programmatic World

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a lot of our time thinking about how these innovations will impact our world. But what about the person on the street? How will their world change — and is […]

Google Changes Menu Options, Adds New Reports In Google Analytics

Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports. There’s been no announcement that we’re aware of, but the main menu that several members of our editorial team are seeing in their Google Analytics accounts are quite different. Under the […]