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Marketing Day: October 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand marketers who were thirsty for new audience acquisition and engagement solutions that performed better. What […]

With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for […]

What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places. The stats are from […]

Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my […]

Galloping into the annals of bad portmanteaus comes the word “phablet.” This is the would-be combination of phone and tablet, as you might have expected. It’s being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Reputation Management

Social Media

  1. How To Stop Chasing Followers And Likes, Search Marketing Standard

  2. Twitter outage caused by human error, domain briefly yanked, news.cnet.com

  3. 5 Facebook Marketing Resources You Didn’t Know About, www.seomoz.org

  4. 53 Percent of Americans Who Follow Brands in Social Are More Loyal To Those Brands, Convince and Convert

  5. 7 ways to successfully promote your Facebook contest, socialfresh.com

  6. Calculate the ROI of Social Media, www.briansolis.com

  7. Faking Twitter: An Experiment in Automation, www.webpagefx.com

  8. Fall TV: New shows, more Tweets, Official Twitter Blog

  9. Forums Outperform Blogs? Srsly?, socialhabit.com

  10. Google+, Twitter Make Headway in Latin America, eMarketer

  11. Have We Gone Too Far With Influence Measurement?, www.mpdailyfix.com

  12. If Twitter Gets Into The Video-Hosting Game, It Could Be A Wonderful, And Horrible, Thing, TechCrunch

  13. The Five Marketing Tools Needed to Penetrate Reddit, Social Media Today

  14. The Social Media Automation Dilemma, www.mattbeswick.co.uk

  15. The Ultimate List of Social CEOs on Twitter, www.strategicobjectives.com

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