Marketing Day: October 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. YouTube Launches More Original Programming Channels In Europe And Beyond

From the it’s so crazy it just might work department: YouTube launched roughly 100 original content channels a year ago hoping to transform itself from a repository of short-form clips into a bona fide cable TV alternative with all the brand advertising revenue that implies. Today YouTube is announcing an expansion of that effort (60 […]

1. Your Private Facebook Messages Aren’t So Private: Shared Links Count Towards ‘Like’ Data

See that “Like” button just above this sentence? The majority of folks think that the number displayed is made up of all those who’ve actually “liked” this article. It’s not the case however — the Like button is an aggregate score from a variety of Facebook actions, including links shared within private messages. TheNextWeb uncovered a […]

1. Twitter Quietly Launches A User Directory

You may not have noticed the link, but it’s there in the footer of Twitter’s home page if you’re logged out: “Directory.” It’s a link to Twitter’s unannounced user directory, an alphabetical collection of all Twitter account holders from A to Z that also includes profiles with non-Latin character names. Twitter launched the user directory […]

1. Poll The Twitterverse With Twitter’s New Brand Survey Ads

A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to help ad partners measure brand impact across twitter. The goal of the new units is to allow brands to gain better insights on purchase intent, overall awareness and marketing metrics. This is […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Study: Malicious Search Results More Common In Bing & Image Search

2. Relocation, Relocation, Relocation – A “New” Local Ranking Tactic?

3. Practical Tips For Central Management Of Multiple Sites

4. Webcast: Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!

5. 5 Ways To Jumpstart Facebook Ads

6. Twitter’s New SEO Play: A Profile Directory Of All User Accounts

7. The Google Atomic Logo For Niels Bohrs 127th Birthday

8. Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Online Marketing News From Around The Web:

Blogs & Blogging

1. Essential HTML for Bloggers Part 1, www.problogger.net

2. No Indexing WordPress Taxonomies: Do or Don’t, www.searchenginejournal.com

3. Affiliate Ads for Blogger now in the U.K., Inside AdSense

Business Issues

1. New MySpace: CEO and COO Talk Plans Of the Fan-Based Social Network and Timberlake’s Involvement, abcnews.go.com

2. Facebook to Halve Its Credit Line, Wall Street Journal

3. Dick Costolo of Twitter, an Improv Master Writing Its Script, New York Times

4. Analyst cites concerns over Facebook ads, predicts $16 stock price, news.cnet.com

5. Facebook Files Amended Settlement In Sponsored Stories Suit, allfacebook.com

6. Interview: Facebook’s First Head of Consumer Marketing Rebecca Van Dyke, Ad Age

7. Why Is Twitter’s Search For A French Country Manager Turning To Merde?, TechCrunch

8. Yahoo’s Mayer Urged to Repurchase Stock With Alibaba Gain, Bloomberg

Content Marketing

1. Why You Need a Content Marketing Mission Statement, www.contentmarketinginstitute.com

2. Appetite for Media and Other Trends Reshaping the Content Business, www.conversationagent.com

3. Content Marketing: Why to How with Business Innovation from SAP, Online Marketing Blog

4. Getting Started in Content Marketing with Brian Clark, Stone Temple

5. How Educating Your Audience Pays Off, www.blueglass.com

6. Would You Pay 50 Cents to Read This Post? Google Tests Micopayments for Content, Marketing Pilgrim

Conversion Optimization

1. 32 UX Posts to Hit Your Conversion Targets, unbounce.com

2. 7 Blogs Designed for Conversion and What You Can Learn From Them, unbounce.com

3. What Spending $252,000 On Conversion Rate Optimization Taught Me, www.quicksprout.com

Copywriting, Design & Usability

1. Readability Design: 7 Tips for Engaging Content, www.contentmarketinginstitute.com

2. Rock conversions with these proven & powerful copywriting strategies!, www.seocopywriting.com

Email Marketing

1. 2 Killer Examples of App-Like Email Campaigns, www.getelastic.com

2. Email Optimization: 72% of marketers test subject lines, www.marketingexperiments.com

Local Marketing

1. How to Get Review Cred in G+ Local as a Top Reviewer- As a Business Page, Mike Blumenthal

Mobile Marketing

1. Google rallies its troops for better-quality Android tablet apps, VentureBeat

Other Items

1. Can Marissa Mayer Really Have It All?, nymag.com

Reputation Management

1. Tips for Monitoring Brand Reputation Across Different Languages, www.clickz.asia

Social Media

1. Beyond the Basics: 30 Fresh Social Media Tips for 2012, KISS Metrics

2. Calling Facebook Edgerank What It Is: Censorship, www.blogaid.net

3. Does Your Facebook Profile Make People Think You’re Boring And Ugly?, Read/Write Web

4. Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections, TechCrunch

5. The Social Media Director at StubHub Is Not Having a Good Night, gawker.com

6. Updated Ratings Feature, Yahoo Answers Blog