Oct 7, 20135 min read

Marketing Day: October 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Glass Software Update XE10 Adds Transit Directions, Not Much Else

Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main feature is the […]

Nielsen Launches Twitter TV Ratings, Potentially A Key Social Metric For Advertisers

Almost a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the biggest audience on Twitter. The ratings chart aims to track an overall audience for each show, based on the total number of tweets, how many unique accounts tweet about […]

Photo Recap: Google Glass Road Show Event In Durham, NC

On Saturday, October 5, 2013, Google held its first ever Glass “road show” event in Bay 7 of the historic American Tobacco Campus in Durham, NC. Google chose Durham as the first stop on this nationwide Glass tour because “it’s a tech hub, and Google has a reputation of investing here in North Carolina… Google […]

Google’s New Fight Against Mugshots Sites Fails For Victim Profiled In New York Times

Google has a new system in place designed to prevent “mugshots” sites from ranking well. Such sites make money convincing people to “remove” their mugshots after posting them online. Only one problem. The person featured in a New York Times story yesterday as a victim of this unsavory practice still has his mugshot appearing, despite Google’s […]

Microsoft’s New “Bing Offers Card-Linked” Aims To Streamline Local Deals For Merchants, Drive New Customers

The name “Bing Offers Card-Linked” doesn’t exactly roll off the tongue, but there are several aspect’s of Microsoft’s latest iteration of the Bing Offers local deals aggregation program that will appeal to both merchants and consumers. The move, along with the formation of the new CardLinx Association, puts Microsoft among the big league players in […]

Mobile And The Rise Of “Real World Analytics”

The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That’s on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline. Digital marketers have mostly avoided trying to account for offline conversions in the past because they’ve been so hard to track […]

Lowest Rates for SMX Social Media Marketing Expire Friday

Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices you need to increase traffic, boost engagement and drive sales. Register now and you’ll get […]

Earned Media Rising – The Earned Media Ripple Effect

The term “earned media” once referred only to the press mentions resulting from PR campaigns, but it’s come a long way as of late. The recent popularization of content marketing and social sharing have made earned media the “cool kid,” if not the “new kid” on the block. Recently at BrightEdge Share13 in San Francisco, […]

The Growing Divide Between Paid Search & Marketing

Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when you realize whatever it was you were defending so vehemently is just flat wrong. At that point, you only have two options: 1) hold onto your point, stick your head in […]

The Future Of Online Analytics: New AdWords Estimated Cross-Device Conversions

A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I was calling it the “next frontier for online marketers” in a previous post, […]

Survey: Millennials More Likely To Rank Tech Brands, But Google Still At Top Of Everyone’s List

On the heels of Interbrand’s 2013 Best Global Brands survey, research firm Vision Critical’s BERA Group has released a list of the top 25 brands ranked by Millennials, along with a separate list of the top 25 brands voted by the general market. According to the survey results, only eight brands made both the Millennials […]