Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display advertising, Gravity’s website personalization or GraphDive’s inferred demographics, the static website is quickly becoming a dinosaur. Even your conversations could be used to deliver personalized content if MindMeld has it’s way. […]
A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it’s not just the device/platform that you’re using, but also the cellular network that you’re on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast […]
If you’re considering expanding your affiliate marketing program overseas, Australia is worth a closer look. There are several reasons why the continent presents new opportunities for the affiliate channel. In this article, we look at the drivers of the burgeoning economy down under and how affiliate marketers can make the most of the emerging opportunities […]
Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year. Source: Shareaholic By comparison StatCounter puts mobile at just under 11 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Cheap Affiliate Management Does Not Work, Performance Marketing Insider
Blogs & Blogging
7 tips to handle negative blog comments, www.ragan.com
Business Issues
Best Buy gets a new head of e-commerce, Internet Retailer
Behind Facebook’s Emotional Ad From Wieden & Kennedy, Ad Age
High-Profile Facebook Comms VP Joe Lockhart Departs, allthingsd.com
Content Marketing
12 Content Marketing Tips from 4 Groundbreaking Thought Leaders, contentverve.com
Copywriting, Design & Usability
The Static Website Is Dead—Long Live Personalized Content, www.contentmarketinginstitute.com
Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity, KISS Metrics
Display & Contextual Advertising
Facebook Ad Exchange Explainer: Interview With Triggit’s Zach Coelius, allthingsd.com
How to Recapture Lost Prospects with Google Remarketing, www.pathinteractive.com
Offer Testing: The Best Way to Start Display Network Advertising, certifiedknowledge.org
The ROI of Paid Social Media Advertising, blog.marketo.com
Email Marketing
Thanksgiving emerges as a major e-mail marketing day, Internet Retailer
General Internet Marketing
Is Marketing Dead? May It Rust In Peace, tweakyourbiz.com
Top Ten Ways To Get More Customer Feedback – Whiteboard Friday, SEOmoz
Mobile Marketing
Coupon company Valpak adds Passbook integration to its iPhone app, Internet Retailer
Strategy Reboot: Time To Stop Building Mobile Websites, www.forbes.com
Other Items
Reputation Management
Reputation Management for Apple Maps, applemapsmarketing.com
Social Media
Damage Control Lessons: KitchenAid Apologizes to Obama for Offensive Tweet, Social Media Today
Defying wisdom, report says Twitter is biggest in China, news.cnet.com
Google+ is a One Way Street, is Self-Promotion the Only Way Out?, seo2.0.onreact.com
KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well, spinsucks.com
The #Postseason begins, Official Twitter Blog
The End Of Conversation, www.twistimage.com
The Mystery of Hashtags Revealed, tengoldenrulesblog.blogspot.com
The Next Big Social Network, inklingmedia.net
To Schedule Social Media Posts, or Not to Schedule Social Media Posts, www.vocus.com
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