Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the Web.
From Marketing Land:
Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates. Growth was strong virtually across the board. Facebook’s stock is up now in after-hours trading. Advertising revenue was $1.80 billion for the quarter. That represented a 66 […]
Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the […]
Infographic: What Holiday Shoppers Want From Retailers In 2013 The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here’s a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of […]
Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […]
Responsive Email: Avoid Defections By Improving Mobile Experiences As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of this year. The rise of the mobile market has been relatively quick, and not all marketers have grasped how this market affects them. One study reports 40% of consumers leave […]
What Happens After The Conversion Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend […]
Photos: The New Google Glass Looks Just Like The Current Google Glass No doubt in response to a barrage of emails from me, and probably countless other media outlets, Google has posted a pair of photos of the new Google Glass. And, as Google promised, it looks just like the existing Google Glass. What’s new is that mono ear bud that you can see in both photos. […]
LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, “increased […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search
Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
How To Achieve ROI From Your B2B Content Strategy In 60 Days
Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box
Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing: Evaluating Paid Placement Options, Practical E-Commerce
If Hit by Search Engine Penalties, Do Not Close Affiliate Program, Affiliate Marketing Blog
Analytics
Dimension Widening: Directly import data into Google Anlaytics, Analytics Talk
Measuring Twitter with Universal Analytics, Google Analytics Blog
What You Can Learn from Conversion Data throughout Google Analytics’ Standard Reporting, KISS Metrics
Business Issues
Marissa Mayer Is Firing ~500 Underperforming Yahoo Employees, Business Insider
NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say, Washington Post
Twitter hit with $124 million lawsuit over private stock sale, Reuters
Twitter is bringing its promoted tweets service to South Korea, The Next Web
Twitter’s anti-Facebook IPO tactics win over some investors, Reuters
Content Marketing
33 Irrefutable Laws of Content Marketing that Will Outlive the Internet, The Sales Lion
6 Key Elements of an Effective Content Marketing Strategy, Content Marketing Institute
How to Do Content Marketing on a Budget, www.verticalmeasures.com
Conversion Optimization
Copywriting, Design & Usability
Five Principles of Writing for Users, uxmag.com
Selling Responsive Web Design To Clients, Smashing Magazine
Display & Contextual Advertising
Domaining
E-Commerce
General Internet Marketing
Do Small Businesses Need a Website?, streetfightmag.com
Does Hyatt provide a five star digital experience?, econsultancy.com
Internet Marketing Industry
Mobile/Local Marketing
Mobile Poised to Play a Bigger Role this Holiday Season, Yahoo Advertising Blog
Reputation Management
Pick a country, any country, www.trackur.com
Social Media
How to Generate Twitter Leads With Their New Lead Generation Cards, Social Media Examiner
New Features in Google+ for Android, Google Operating System
Twitter’s visual update is great for advertisers, problematic for users, www.dailydot.com
Video
How 5 Large Consumer and B2B Brands Are Using Vine, Online Marketing Blog
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