Marketing Day: October 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Infographic: SoLoMo Stats & Opportunities For Retailers

SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web. Are you prepared for “showrooming” or are you offering things […]

1. What’s “Content” Anyway?

I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing. The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are […]

1. Apple Maps Flub Last Straw For “Polarizing” Exec Forstall

As was widely reported yesterday long-time Apple executive and iOS chief Scott Forstall has been ousted. The Apple press release says that Forstall “will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.” Other Apple executives, including design guru Jony Ive have been promoted in connection […]

1. 8 Ways We Deceive Ourselves With Metrics, Part II

This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics, analytics, and continuous improvement testing. Continuing with our earlier list, here are four more ways a marketer might self-deceive: #5: Confuse Accuracy With Precision Example: […]

1. Tracking Hurricane Sandy News Through Twitter

Like many, I’m transfixed watching the damage Hurricane Sandy is inflicting on the East Coast of the United States. But it’s Twitter, rather than national television news, that often seems a better way to watch for the latest. Below, some tips on how to tune-in on Twitter. Why focus on Twitter over other social media […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Yelp Adds Restaurant Menus (And Images)

2. Google May Go Public With Its Human Search Quality Rater Guidelines

3. New Google Search App With Siri-Like Voice Responses Finally Approved For iOS

4. Google: Disavowing Links Isn’t Replacement For Also Trying To Get Them Removed

5. What Is The Secret Sauce In Good Content?

6. 6 Things To Think About Before Disavowing Links

7. What Google’s Webmaster Tools Tell Us About International Click Through Rates

8. 14 Ideas To Utilize Custom Variables For Search & Social Tracking

9. Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week

10. Conductor Lands $20 Million Financing Round

11. After Meeting With Eric Schmidt, France Stands By Threat To Write Law Forcing Google To Pay To Link To News Sites

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing in Canada – AvantLink’s Take, www.amnavigator.com

Analytics

1. Is Yahoo! the Final Nail in the DNT Coffin?, HasOffers

2. We Need More People With (Serious) Data Chops, thefuturebuzz.com

3. With Yahoo Making Up Their Own Rules, Is There Any Point to ‘Do Not Track?’, Marketing Pilgrim

Blogs & Blogging

1. 21 Business Blogging Tips From the Pros, www.socialmediaexaminer.com

2. Bloggers & Acquisitions: How to Finance and Partner with an Existing Blog, www.seomoz.org

Business Issues

1. Forstall’s exit from Apple: Conflict with execs, “jubilation” from employees, Ars Technica

Content Marketing

1. 5 Ways To Use Marketing Videos On Your Site, Small Business Trends

2. American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’, Mashable

3. “Newsjacking” – a Good Idea with Some Dangerous Pitfalls, doughaslam.com

4. Content marketing for retail… the good, the bad, the ugly., anthillonline.com

5. How to Create Epic Content, www.copyblogger.com

6. Is Newsjacking Hurricane Sandy Right or Wrong?, blog.hubspot.com

7. There’s Nothing Savvy About Marketing or Newsjacking Disasters, dannybrown.me

Display & Contextual Advertising

1. The Marketer’s Guide to YouTube, Part 3: Ad Types, www.ppcassociates.com

2. Ultimate Guide to AdWords Remarketing, www.ppchero.com

Email Marketing

1. Enhancing Your Email Testing Program with Competitive Insights, blog.returnpath.com

Internet Marketing Industry

1. 5 People You Need on Your Social Media Team, www.inc.com

Mobile Marketing

1. IDC: Mobile To Overtake PCs ("Never A Consumer Product") In 2015, www.marketingvox.com

Other Items

1. As Sandy nears, online retailers adapt, Internet Retailer

2. Hurricane Sandy blasts Weather.com to record traffic yesterday: 200M more pageviews than previous, VentureBeat

3. Massive Flooding Damages Several NYC Data Centers, www.datacenterknowledge.com

4. Retailers are feeling bullish about online sales this holiday, Internet Retailer

Reputation Management

1. Fixing Bad Yelp Reviews on Apple Maps, applemapsmarketing.com

Social Media

1. Announcing Top Writers on Quora, www.quora.com

2. George Takei, Mark Cuban Want More Facebook Fans To See Posts, allfacebook.com

3. Going Social Only Opens More Doors, blog.viralheat.com

4. 7 Little Known Tricks to Maximize Your Facebook Page, www.v3im.com

5. Facebook Becomes Nation’s Hurricane Bulletin Board: “We Are Ok” Is #1 Shared Term This Morning, TechCrunch

6. HootSuite Adds Reddit and StumbleUpon to App Directory, socialtimes.com

7. How false Sandy news spread on Twitter, www.dailydot.com

8. Most airlines invest 90 hours per month on social media, www.prdaily.com

9. NBA posts up on Twitter, Official Twitter Blog

10. Twitter is building an official app for Windows 8, says it will be ‘great’, thenextweb.com