Oct 3, 20124 min read

Marketing Day: October 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Continues To Tighten Organic Page Post Reach

Earlier this year, we put together a piece about the “paid organification” of Facebook and how users can pay-to-play for optimal visibility. LLsocial reported that over the past week many admins have discovered a loss of reach from organic page posts in a widespread fashion. Reports varied from a decrease of 5%-40% organic reach to […]

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people −and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” […]

Designing For Dynamic Email Messages

Dynamic email, also known as data-driven email, has been around for a long time, but planning this type of complex messaging is still a daunting task to many designers and marketers. It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to which the visual design […]

Adobe AdLens Integrated With Adobe SiteCatalyst

Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps […]

Eric Schmidt, Google’s Chairman, Sold $130 Million In Stock

24/7 Wall Street reports Google’s Chairman and former CEO sold over $130 million in Google shares over the past week. Here is the breakdown on the shares sold over the past week or so: Sept. 24 sold 63,592 shares worth $47.33 million Sept. 26 sold 44,742 shares worth $33.69 million Sept. 25 sold 31,602 shares […]

SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates

Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media! The full agenda is now live, broken out […]

Google Unveils “Lightbox” Display Format, Pushes “Engagement” Metric

Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands to a super-sized image after a two-second hover — long enough, the company says, to eliminate nearly all accidental expansions. Marketers pay when users interact with the ad, rather […]