Oct 29, 20136 min read

Marketing Day: October 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations

After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 […]

Twitter Ads Photo, Video Previews To Twitter.com & Mobile Apps

Twitter is bringing more visual content to your timeline. Starting today, Twitter will show previews of Twitter photos and Vine videos along with their tweets. These types of media were previously only appearing as a link inside the tweet. Here’s how it looks in my timeline right now: Also new to the main timeline are […]

Some Brands Are Really Bad At Twitter … This Account Retweets The Worst

If you like watching some of the world’s biggest brands being downright dumb, goofy, bad and silly on Twitter, have we got an account for you to follow. It’s called “Your Tweets Are Bad,” and you can find it at @urtweetsrbad. It exists for one reason and one reason only: to highlight lame tweets from […]

Nielsen: US Smartphone Ownership Now 64.7 Percent

Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a […]

Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Ginny Marvin of Marketing Land, Elisabeth Osmeloski of Search Engine Land and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website — and how to get them […]

Forrester Research Disses Facebook To Generate Coverage, Controversy

By now you’ve read or seen coverage of Forrester Research’s “open letter to Mark Zuckerberg.” A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in that sense, it appears to have succeeded. The Forrester analyst who wrote the letter, which carries a dismissive and arrogant tone, […]

Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google

As expected, Google touted the growth of its “social layer” Google+ during a special event today that also saw the introduction of 18 new features. The big numbers that Google talked about are as follows: 540 million monthly active Google+ users: This is the number of people with Google accounts that interact with Google+ each […]

Google Launches New Certification Program For AdSense Consultants & Service Providers

Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google’s AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners […]

Google Smartwatch Coming, Probably Not In Time For Holidays

In Shanghai China, there’s a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung’s Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent […]

SEE: The Giant Banner Ads Google Is Showing For Major Brands

As we covered last week, there are now giant banner ads being tested in Google’s search results for branded searches, signaling a big shift for the search giant. Not everyone sees them, however. For those missing out, here’s a slideshow of the examples Marketing Land has uncovered to date. We’ll be updating the slideshow below as […]

Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More

Google has announced three new Google+ “Auto Awesome” photo features: Action, Eraser and an iMovie Trailers-like Auto-Awesome Movie tool. The Google+ Hangouts app for Android also gains location sharing, animated GIF support and SMS integration. Google+ Hangouts On Air gain landing pages and a new “Control Room” menu. These, as well as new Google+ user […]

The Brain Pick

Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!” But favors like that have consequences and costs that may not have occurred to you or the person asking for them. For a myriad of reasons, search marketing seems to get more than […]

Why Responsive Email? Making A Case Internally

Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design. According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a […]

Content: Why Influence Matters

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out […]

Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content

For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to […]

Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones Sold

Apple has posted it fiscal 2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report, the company sold a record 33.8 million iPhones, nearly 7 million more than the number of iPhones sold during Q4 2012. Apple’s iPad sales from the year-ago […]