Oct 29, 20124 min read

Marketing Day: October 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google’s ‘Universal Analytics’ Offers Integration Tools For Enterprise Users

Enterprise-level Google Analytics users have some new integration tools at their disposal with today’s launch of what Google is calling Universal Analytics. It’s a service that lets larger users tailor Google Analytics by integrating their own data into Google Analytics. They’ll be able to use Google’s new Measurement Protocol APIs. Google touts the service’s ability […]

Live Blog: The Windows Phone 8 Launch Event

Live from San Francisco, it’s Microsoft’s Windows Phone 8 launch event. Our live blogging will begin when the event starts at 10am, so stay tuned. We’ll update as things begin to happen! And we’re off. Joe Belfiore, corporate VP is coming to welcome us, asking for Windows Phones to be held up. Saying have been […]

Google Announces Nexus 10 Tablet With Multiuser Support, Nexus 4 Phone With Android 4.2 & Music Match Service

Google’s big event got washed out by Hurricane Sandy, but the company has pushed ahead with expected announcements: a Nexus 10 tablet with multiuser support, a Nexus 4 phone & Android 4.2. Google is also launching a music matching service. The news is now up on the Google Blog. Here’s a fast rundown. Nexus 4 […]

Predictions For The Future Of Advertising & Media

The media business is nearly as old as mankind. We started writing on tablets and scrolls millennia ago; the telecommunication business was then invented in the 18th century; and the computer business grew out of the 2nd World War, later popularized in the 1970s. Media Linked As One But as separate as these three media […]

1.1 Million Facebook Users’ Email Addresses Purchased For $5, Facebook Claims Data Was Scraped

Last week the internet was abuzz with the deal that Bulgarian digital rights activist, Bogomil Shopov scored. He managed to purchase 1.1 million user email addresses for the meager price of $5. The majority of the email addresses were from the US, Canada, UK and Europe and featured email addresses, user names and Facebook account numbers. Initially […]

Upgrade Your Social Media Marketing Skills – Attend SMX Social Media Marketing, Register Now to Save $300

Social media marketing is evolving so rapidly. Just last week Twitter added gender targeting. Facebook’s new Suggested Posts now allow you to reach people who have no connection to your brand. And Pinterest may drive even more visits now that it’s a top-50 trafficked web property. With major developments coming daily, it’s difficult to sort […]

Windows 8: A Touch Too Far?

I’ve spent the weekend playing with a new Windows 8 computer as well as a Microsoft Surface tablet. My first impressions so far? Isn’t it a pity that Microsoft ruined Windows with all this touch stuff. I’m going to keep playing with both and trying not to have a knee-jerk reaction. But Microsoft’s big picture […]

Hurricane Sandy Causes Google To Cancel Its Android Event

Google’s big Android event on Monday in New York City was supposed to be the rain on the parade of Microsoft’s Windows Phone 8 event happening on the same day in San Francisco. But Google’s event is literally being washed out, now officially canceled because of concerns over Hurricane Sandy. The huge superstorm is expected […]

Twitter CEO Confirms Test That Replaces ‘Favorite’ With ‘Like’ & ‘Star’

Twitter CEO Dick Costolo has confirmed that the company is testing a change in its user interface that would replace the “heavyweight” Favorite button with “lightweight” options such as “Star” or “Like.” According to V3.co.uk, Costolo told the Internet Advertising Bureau’s Engage conference yesterday that Twitter is thinking a change of terminology might increase engagement […]