Oct 26, 20124 min read

Marketing Day: October 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: Interactive Tweets, Outbrain Self-Service & Perch

This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened up their platform and Closely launched a SMB competitive intelligence app. We also saw the first acquisition by Mayer-led Yahoo, as well as funding for Rewarder and Inigral. Just don’t get me […]

How Marketers Can Take Advantage Of Apple’s iOS 6

Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, […]

Opera: iOS Devices Drive Higher CPMs, More Revenue Than Android

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web […]

Facebook’s “Suggested Post” Ad Helps Push Page Content, No Connection Required

By now, we’ve all seen Sponsored Stories popping up in our news feed, and a new ad unit may increase the overall number of posts. New “suggested posts” will allow companies to display posts directly in users’ feeds, no connections required. Facebook’s popular Sponsored Stories ad type shows posts from pages but must come from one […]

More Photos & Pics Please: Imgur Creates Image-Only Social Network

Until this week the image hosting site Imgur has been most widely known as the most submitted URL to the social networking site Reddit. Imgur allows folks to quickly upload and host photos and has widely been adopted as the favorite hosting choice of Redditors. Earlier this week Imgur announced they will now be doing more […]

Twitter Launches Gender Targeting For Advertisers

Twitter advertisers can now target their promotions based on gender. This type of targeting join the existing mobile, geographic and interest-based targeting options already available. Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account settings, but Twitter says that it’s confident […]

Apple Earnings: $36B Revenue, 44M iOS Devices Sold

Apple released fiscal Q4 earnings this afternoon. It was a good news/bad news scenario for Cuptertino. Revenues were somewhat higher than expected at $36 billion (vs. $28.3 billion a year ago). And Apple surprised with higher-than-expected iPhone sales, but iPad sales feel short of what analysts had anticipated. Apple posted quarterly net profit of $8.2 […]