Oct 25, 20124 min read

Marketing Day: October 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Now Has More Than 2,000 Interactive Tweet Partners

Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards. When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the […]

Mayer’s First Yahoo Acquisition: Stamped, Built By Former Googlers

Marissa Mayer has made her first buy as Yahoo’s CEO, and it’s a company with strong Google connections. Yahoo announced its acquisition of Stamped, a mobile/social recommendations service. And Mayer herself shared the image above on Instagram. The acquisition is more about the “who” than the “what.” Stamped launched in 2011 as the brainchild of […]

Survey: Mobile Will Loom Large In Holiday Shopping

A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had […]

Betaworks Axes News.me Apps & Shifts Focus To Digg

Those who’ve relied on Betaworks’ News.me apps to find the most meaningful content from their followers are going to need to find another solution. News.me for the iPhone and iPad is no longer available in the App Store. News.me was a popular way for users to find the top content from their social connections — […]

5 Reasons Why National Brands Should Be Using Local Targeting In Mobile

Gone are the days of broad, fingers-crossed advertising. Advances in mobile location targeting technology now allow large national brands to reach their audience at a local level without the sweat once involved. Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local […]

Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mobile Apps)

Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a […]

Facebook “Relief Rally” Drives 19 Percent Gain After Upbeat Revenue Numbers

Call it a “relief rally.” After Facebook’s Q3 yesterday ($1.26 billion) beat consensus revenue estimates financial analysts changed their outlook on the company, with many shifting recommendations from “neutral” or “hold” to “buy.” As a result Facebook saw its shares gain nearly 20 percent by the close of trading on the NASDAQ today. The big […]