Oct 24, 20136 min read

Marketing Day: October 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Ads To Appear On Instagram Next Week Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we’ll be seeing. Starting with a very small, select group of advertisers Instagram will begin […]
US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year. Among the winners, our partner site Search Engine Land took […]
Vine Users Can Now Edit Videos & Work On More Than One At A Time Brands that use Vine are sure to be happy with the two small feature updates that Vine announced today — the ability to edit videos before they’re posted and the ability to manage more than one in-progress video over time. Vine is calling the updates “Sessions” and “Time Travel.” Sessions is the one that lets […]
YouTube Preps New Subscription Music Service According to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment. Citing people “familiar with the plans,” Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn’t Google already have a subscription music […]
Taiwan’s FTC Fines Samsung $340,000 For Posting Fake Comments A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies. According to a story on The Verve, the FTC’s report claims Samsung paid people to “highlight the shortcomings of competing products” and […]
Quantifying The Reach-Efficiency Tradeoff In Facebook Advertising Any marketer that has tried running paid advertising campaigns on Facebook knows that it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it difficult to optimize these campaigns. However, sophisticated optimization […]
Advance Your Tactics & Skills: Attend SMX Social Media Marketing – Register Now to Save $200 Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us November 20-21 […]
They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social networking site. Those adults […]
Report: Brands Using Consumer-Generated Videos On Retail Product Pages See A 38% Sales Lift According to a test program conducted by video sharing platform EXPO, brands that placed consumer-generated video content on their product pages saw a 38 percent lift in sales compared to brands that failed to use video content. Evaluating sales numbers from June 2012 against June 2013, the test data included online sales results for eight […]
First Evidence Of Google Smartphone Ranking Penalty In June of this year, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future […]
Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy […]
Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion As AllThingsD has confirmed, Pinterest has scored another huge round of funding today — $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans — or at least part of those plans — with the debut of Promoted Pins on both […]
Google+ Pages Get New Communication Manager Role Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role. According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features, but will not be able to edit pages, managers, or any connected […]