Marketing Day: October 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Pinterest Debuts In comScore’s Top 50 Web Properties

You could see this one coming a mile away: Social image-sharing site Pinterest has finally cracked comScore’s monthly list of the top 50 web properties in the U.S. The September Top 50 is just out, and Pinterest squeaked in at No. 50 with an estimated 25.3 million visitors. That puts it still slightly behind the […]

1. iPad Mini A Great 7-Inch Tablet, But Price A Success Barrier

Yesterday at the Apple iPad Mini launch event I had a chance to play with the smaller Apple tablet for about 10 minutes. It initially did look and feel to me, contrary to the statements of Apple SVP Phil Schiller, like a “shrunken iPad.” However it was also immediately clear, as has been pointed out […]

1. Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY]

Rare is the B2B marketer that’s not using content marketing. But despite marketers’ almost universal adoption of tactics like social media, article writing, blogs and infographics, only about one-third of B2B marketers say their content marketing efforts are effective. The numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 10 Tips To Optimize Conversions On Your Mobile Landing Pages

2. Infographic: SEO For Siri & The Mobile Search World

3. To Search Is Human, To Find Is Divine

4. Google Mapping The Interior Of The Grand Canyon With Street View Cameras

5. Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe

6. See You At The Voting Booth: Political Search & Display Strategies

7. Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

Online Marketing News From Around The Web:

Analytics

1. Google Analytics Premium vs Adobe Site Catalyst: Now & In The Future, www.neboagency.com

Blogs & Blogging

1. 5 Goals Every Blogger Should Set Up in Google Analytics, www.problogger.net

2. 10 Reasons Why I Want My Students to Blog, gettingsmart.com

3. 3 Blogging Legal Nightmares That Actually Happened, Performancing.com

4. Blogger Outreach Done Fearlessly, www.seo-theory.com

5. How do you know if your blog is making an impact?, www.businessesgrow.com

Business Issues

1. Google sued for Patent Infringement in Delaware over Google Wallet, www.startupsip.com

2. iPad mini: Why Tim Cook’s Apple is a better company than the one Steve Jobs left behind., mobile.slate.com

3. News.me shuts down iOS apps to focus on Digg, blames new Twitter requirements, thenextweb.com

4. Return Path Acquires API Provider Context.IO, Invests in Email Ecosystem to Help Developers Innovate and Maintain Platform’s Vibrancy, www.businesswire.com

5. The EC Send Formal Complaint to Microsoft Over Windows Browser Choice, thenextweb.com

6. Yahoo To Cut 200 Jobs Because of End of Korean Operations, thenextweb.com

Content Marketing

1. 5 Common Content Problems and Solutions, www.fathomdelivers.com

2. Secrets of a Can’t Miss Content Calendar, www.blueglass.com

3. Winning the Content Marketing Game: 4 Types of Killer Content, Online Marketing Blog

Conversion Optimization

1. 4 Cases Where Short Home Pages Outperformed Long Home Pages, conversionxl.com

2. Conversion Optimization 101: Make Your Product Image Sell, bryaneisenberg.com

Domaining

1. 40 end user domain sales, domainnamewire.com

2. Porn’s biggest domain registrar puts 1,000 new .XXX sites up for sale, www.dailydot.com

Email Marketing

1. 3 Email Remarketing Ideas You Are Missing Out On, unbounce.com

General Internet Marketing

1. The holiday season starts now, Internet Retailer

Mobile Marketing

1. How I Made $10k from Mobile – ROI Opportunity, www.seerinteractive.com

Other Items

1. Google: James Bond Uses an Android Phone, thenextweb.com

Reputation Management

1. 12 Places Businesses Should Be Collecting Online Reviews, blog.hubspot.com

2. Seven Ways to Get Great Customer Testimonials, www.marketingprofs.com

Search Marketing

1. How social signals influence SEO: five things you need to know, econsultancy.com

2. Keyword Individualization Is Coming Of Age, Search Marketing Standard

Social Media

1. Facebook: 12.8 Million Local Businesses Now Have Business Pages, Small Business SEM

2. 2 HUGE Ways Facebook Pages are at a Disadvantage in the Newsfeed, blog.getpostrocket.com

3. The #Postseason: From A-Rod to #RallyZito, Official Twitter Blog

4. Wikipedia Bringing Changes to Mobile Version, socialtimes.com