Oct 23, 20135 min read

Marketing Day: October 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade. The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look […]
“Blockbusters”: Why The Long Tail Is Dead And Go-Big Strategies Pay Off Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate […]
Facebook Opening Access To Custom Audiences For All Advertisers By End Of November Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook’s Custom Audiences was only available through its API and Power Editor […]
Brands Dominate Instagram Videos: 40% Of Top Shared Videos Are From Brands Turns out Instagram isn’t just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands. Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram […]
Giant Banner Ads Being Tested In Google’s Search Results Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The screenshot below posted by @SynrgyHQ shows a sponsored ad for Southwest Airlines on the branded search query [southwest airlines]. It doesn’t appear easy to replicate this test, but Google has confirmed that […]
Networked Insights New Technology Platform Charts 100 Million Pieces Of Social Data In Real-Time Marketing analytics technology provider Networked Insights is releasing an enhancement to its social data platform SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across 22,000 dimensions, including age range, location, gender, psychographics, life stage, interests and preferences. Networked Insights claims its platform enables brands to […]
The Future Of SEO Reporting: A Call To The Industry Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. […]
Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks. The problem isn’t that ads don’t work on mobile; it’s that the desktop model of […]
Katy Perry Gives (Questionable) Advice On How To Make Your Twitter Account Roar Pop and Twitter sensation Katy Perry gave an interview with USA Today in which she advises readers on how to “tame the social media dragon” — slang for how to succeed on Twitter. In the article she dishes out a half dozen tips that helped her gain 45 million Twitter followers. Some of the sage […]