Oct 23, 20124 min read

Marketing Day: October 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Q3 Earnings: 36 Percent Ad Revenue Growth, 14 Percent From Mobile

Facebook has released its Q3 financials and there are some solid numbers in the all-important advertising category. Overall, revenue was up to $1.26 billion for the quarter, a 32 percent gain over Q3 2011 and the third consecutive quarter of higher revenues. The company is reporting $1.09 billion in ad revenue for the quarter, a […]

Now Playing: Video Ads Arrive On LinkedIn

A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad within the standard 300 x 250 px ad location and tie in their YouTube videos and tracking as well. Once a user clicks on a video ad (like the “Announcing: […]

The Tablet Pricing Spectrum: Kindle Fire To Nexus 7 To iPad Mini

As expected, Apple announced its new iPad Mini today. One of the key areas being watched was pricing. For the seriously price conscious, the iPad Mini doesn’t look to be a game changer. Comparative prices below, along with technical specs pitting the iPad Mini against its rivals. Much was made during the event about how […]

Developing Your Editorial Content Calendar For 2013

Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries. Businesses are coming to terms with thinking and acting like publishers by providing audiences with quality content on a regular basis. Typically, content marketing projects have lots of moving parts that come together at different times to form a cohesive […]

Over 45,000 StumbleUpon Lists Have Been Created, Now Coming Out Of Beta

Last month StumbleUpon unleashed Lists, a Pinterest-like element hat allowed users to create lists of webpages. This was a Beta release and part of a new, improved StumbleUpon. Since the Beta launch, the new features have taken off at a torrid pace. 45,000 StumbleUpon lists have been created, everything from Caligraphy to Waffle Raffle.The color-coded […]

Live Blogging The Apple Mini Launch Event

This morning Apple introduced the long-rumored iPad Mini, a new 13-inch retina display MacBook Pro and a new, thinner iMac. The iPad Mini starts (as rumored) at $329. Below is my live-blog of the event as it unfolded: For the first time in at least a couple of years, you’ll be able to watch the […]

Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?

Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push […]

Report: iOS 6 Now On Majority Of Apple Mobile Devices

According to Chitika more than 60 percent of North American iOS devices/iPhones showing up on its network have iOS 6 installed. This stands in marked contrast to the Android ecosystem, where only 1.8 percent of devices are running the latest “Jelly Bean” version of the operating system. Only one quarter of Android handsets are running […]

Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where Company Is Today

Yahoo’s first company earnings report under new CEO Marissa Mayer is still in progress; as I type this, new CFO Ken Goldman is reviewing Yahoo’s financials on his first day at the company. But the big focus of the call is Mayer herself — it’s her first opportunity to speak to investors and the public […]

Yahoo Beats The Street For CEO Marissa Mayer’s First Earnings Report

Yahoo reported its first quarterly earnings with Marissa Mayer at the helm. She got a bit of a gift as Yahoo beat consensus analyst estimates. The company’s quarterly revenue grew roughly 2 percent from last year to $1.09 billion (vs. $1.07 billion). GAAP revenue was $1.2 billion. (See Matt McGee’s related post about the earnings […]