Oct 22, 20134 min read

Marketing Day: October 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and best practices of social media – consistently posting content, engaging with fans, but still not move the needle. How can you […]
Now What? When New Competition Suddenly Makes PPC Unprofitable There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted […]
Live Blogging The Apple iPad Event In San Francisco The event is starting. We begin with a video/TV commercial. Vague design sentiments and concepts being showing with a ballet of dots on the screen. Tim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying “you’re going to see some amazing products this morning.” But […]
Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic Later this morning, Apple is scheduled to announce new iPads: a “retina” Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However […]
Indoor Location Companies Announce Consumer Privacy Rules Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable information that has never been available before: where consumers […]
Why CEOs Need To “Get” Social Media Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it. Just like the doubters that thought email wouldn’t go anywhere, […]
The New Imperative — Audience-Centric Content Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best […]
Yahoo #1 For Third Straight Month — comScore Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for […]
Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers Facebook announced a new “Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to […]