Oct 21, 20135 min read

Marketing Day: October 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report] Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few top advertisers. The overall number of brands participating in RTB grew by 69 percent between the fourth quarter of 2012 and the second quarter of 2013, according to a new report. The latest Index Quarterly Report by […]
Facebook’s First Video Ads Are Coming To Mobile If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous […]
When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners You may have raised your eyebrows at last week’s announcement from Google that it is partnering with Facebook to offer its clients access to Facebook Exchange (FBX) inventory through DoubleClick Bid Manager. Two competing online ad giants entering into a partnership? Why would Facebook finally want to open up to Google, and why would Google […]
NY Times Loses Star Tech Writer Pogue To Yahoo Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo […]
Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects via social media channels is now an integral, mainstream tactic for most digital marketers. Not surprising when […]
Product Picture-Taking Most Common In-Store Shopping Behavior In Germany, Spain, France, Italy & UK Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during shopping according to new data from comScore. The reason for this is fairly clear: people are sending pictures to friends and family for purchase advice. In the same vein, Europeans also call or […]
Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia’s largest search engine confirmed its new mobile app analytics solution was built […]
How To Conquer The Age-Old Marketing Buy-In Challenge We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give it a try. […]
Life With Google’s Other Flagship Phone, The Moto X Google has never made its own phones. The various “Nexus” flagship phones that carry the Google name have all been done in partnership with various handset manufacturers. Google’s purchase of Motorola last year changed that. The recently launched Moto X is an Android phone designed and built by Google. How is it? For me, there’s […]
How A Boston Appliance Store Grew Business Through Content Marketing Small businesses across all industries are benefiting from successful content marketing strategies every day. These businesses are using content to educate, entertain and humor audiences across marketing channels, increasing ROI in the process. Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships with customers […]
Former Google, Apple Executive RJ Pittman Joins eBay Online commerce giant eBay announced Friday that it had hired RJ Pittman as Senior Vice President and Chief Product Officer for Marketplaces. His role, which is newly created, does not include PayPal. Pittman was most recently in charge of worldwide e-commerce at Apple. He occupied that role since 2010. Before Apple Pittman was at Google where […]
Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.” DoubleClick claims access to dozens of private […]