Marketing Day: October 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels

As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising. Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage […]

1. Google Confronts Unwelcome “Wiretapping” Class Actions

As reported in the New York Times, Google is confronting two “wiretapping” class actions that have been allowed to move forward in the courts. One involves automated scanning of Gmail for ad insertion and the other surrounds Google Street View collection of email and other personal data. When Gmail first introduced ads there was a […]

1. Rethinking The Lowly Thank You Page

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best landing page and what to do to convert every visitor with its brilliant magnificence. Don’t get me wrong, the landing page deserves the huge amount of attention it gets. But if all you’re […]

1. Conducting A Multi-Point Inspection On Your Email Program

I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite book series was The Book of Lists. So it’s no surprise then that when it comes to email marketing, I seek out opportunities to use them. One great combination of marketing and lists takes place at any car service […]

1. SMX East: Twitter’s Richard Alfonsi On Ad Products, Second Screen Experience & More

Good morning from the Big Apple! Day two of our SMX East conference is about to begin with a keynote conversation where Marketing Land/Search Engine Land founding editor Danny Sullivan will be speaking with Twitter’s Richard Alfonsi. Alfonsi is Twitter’s vice president of global online sales for Twitter, and the conversation is sure to get […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Authorship Launches Within Image Search

2. What The Government Shutdown Means For .gov SEO

3. Bing Adds Pinterest Boards To Image Search

4. Bing Ads Launches Call Extensions With Skype On All Devices

5. Keyword Not Provided – Maybe Mobile Is To Blame?

6. Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

7. Perspective Matters In B2B Website Content

8. Moz Search Ranking Factors Survey: Page Authority, Google +1′s & Links Lead

9. SMX East 2013 Day One Live Blog Recap

10. Hot Tactics For Geo-Targeted Ads On Google & Bing

Online Marketing News From Around The Web:

Affiliate Marketing

1. AvantLink Tool Changes Affiliate Bid System, Practical E-Commerce

2. New Reduced Payment Thresholds and UK Cheque Payment Updates, blog.affiliatewindow.com

Analytics

1. Cookie-Blocking: What’s the Real Reason?, blog.thedma.org

2. Directmonster.js: A Solution for Dark Social, Luna Metrics

3. Why branded search traffic from Google Chrome has almost disappeared, Web Analytics World

Blogs & Blogging

1. 50 One-Sentence SEO Tips for Bloggers, www.jeffbullas.com

2. How to Start a Fashion Blog (or Any Blog) and Make it Fabulous, www.blogtyrant.com

3. How a content style guide can enhance your blog’s quality, blog.bufferapp.com

Business Issues

1. Cisco and Facebook collaborating to offer free public Wi-Fi | Reuters, Reuters

2. Former cable TV bigwig joins Apple as part of ‘something big’, CNET

3. Twitter IPO hurdle: The service is well known but not widely used, Los Angeles Times

4. When will Twitter actually go public?, finance.fortune.cnn.com

5. Yahoo To Acquire Sports-Centric Mobile Developer Hitpost, TechCrunch

Content Marketing

1. 5 Sexy Pieces Of Long-Form Content Every Brand Publisher Needs To Experience, Contently

2. A Review of Google’s Hummingbird Update for SEOs and Content Marketers, The Sales Lion

Copywriting, Design & Usability

1. Powerful Workflow Tips, Tools And Tricks For Web Designers, Smashing Magazine

Display & Contextual Advertising

1. 10 Questions To Answer Before Advertising on LinkedIn, www.clixmarketing.com

2. Government Shutdown Impacting Google AdSense Earnings?, Search Engine Roundtable

Domaining

1. Afternic.com Sells $1.3 Milion In Domains Led By One Of Our’s Emancipated.com For $30K, The Domains

2. Domain name industry loses two public companies in under a month, Domain Name Wire

3. What domain names BMW and 19 others bought, Domain Name Wire

E-Commerce

1. For Online Holiday Shoppers, Santa Comes Early This Year, Yahoo Advertising Blog

2. Understanding Consumer Search Behaviors, Practical E-Commerce

Email Marketing

1. 10 Reasons Why Email Marketing Should Be Your Absolute Priority, socialmouths.com

2. Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement, HubSpot

3. Subject Lines Are More Important Than Ever: 4 Ways to Optimize, blog.returnpath.com

General Internet Marketing

1. Case Study: 13,000% Increase In Traffic, www.mashbout.com

Internet Marketing Industry

1. B2B PR Agency EvokedSet Launches Fully Outsourced Social Media Management Service For Businesses, www.neondrum.com

2. BloomReach and IBM Team To Drive Revenue for Retailers, Relevance For Consumers, bloomreach.com

3. ExpertFile Delivers New Expert Content Marketing Analytics for B2B Customers and Agencies, PR Newswire

4. VerticalResponse Wins Gold, Two Silver and Bronze Stevie® Awards in 2013 American…, PR Newswire

5. VIRURL Rebrands As REVENUE.COM To Launch The Most Native Ads On…, PR Newswire

6. Welcome to Buzztala Overstock Art and Tie Society, buzztala.com

Social Media

1. Facebook Tests Privacy Settings Icon In Android App?, All Facebook

2. Forget Fans: 5 Tactics to Measure Your Facebook Audience, simplymeasured.com

3. Top 25 Facebook apps: October 2013, Inside Facebook

Video

1. Fight club! Instagram’s 15 second video vs. Vine’s six seconds, eConsultancy

2. YouTube’s New Award Show Is Google’s Trojan Horse Into Social TV, ReadWrite