Oct 19, 20123 min read

Marketing Day: October 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 Free WordPress Plugins For Affiliate Marketers

WordPress is a very simple-to-use solution for creating powerful affiliate websites. The best part about WordPress is all the plugins that are available. It seems there is at least one plugin for just about anything you can imagine! I’ve put together a list of 5 free affiliate marketing plugins for WordPress that I really like […]

Marketing Biz: Foursquare Search, BloomReach & Message Bus

This week we saw more. More Yahoo changes. More competition in the mobile payments and deals verticals. More funding for BloomReach and Message Bus. More evidence that 140 characters is truly dead. More location analytics services. Foursquare also made it clear they were a local search engine and the potential bailout of Color by Apple […]

Microsoft Revenues Soft As Company Awaits Windows 8 Rollout

Post PC era indeed. Microsoft announced quarterly results yesterday and, although they were massive, they were flat or down compared with a year ago. Overall Microsoft reported revenue of $16.01 billion. Windows software sales were down 33 percent compared with a year ago. They came in a $3.24 billion vs. $4.87 billion in 2011. Microsoft […]

The Curious Story of Reddit, Heinous Content & Free Speech

Last week Gawker uncovered one of Reddit’s most notorious users, Violentacrez. This user was a man known for creating vile, hateful, and illicit Subreddits on the site that sometimes displayed unlawful content. Reddit has always been a site that allowed users to mainly act out with little to no filtration other than from individual moderators […]

What To Make Of Google’s $8 Billion “Mobile Run Rate” Figure

A year ago Google said it had a “mobile [advertising] run rate” of $2.5 billion. That was impressive. But yesterday on the Google Q3 earnings call CEO Larry Page announced a much larger number — $8 billion: This time last year, I announced that our run-rate for mobile advertising hit $2.5 billion. That seemed like […]

Dark Google: One Year Since Search Terms Went “Not Provided”

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google’s search engine. The “single digit” percentage of withholding that Google predicted at the time has turned into more than 50%, in some cases. If Google’s withholding […]