Oct 18, 20124 min read

Marketing Day: October 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Dlvr.it Converts To Freemium Distribution Model

Dlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans and changes to its existing free service. The new plans were introduced in an email sent to users last night. Dlvr.it allows publishers to automatically distribute content from an RSS […]

Twenty Dollars For A Twitter App? Blame Twitter’s API Rules

Would you pay $20 for a Twitter client? Especially when Twitter has its own free client, and several other Twitter clients are also free? That’s the question that Tapbots is asking Twitter users. The company, makers of the excellent and popular (and free) Tweetbot client for iOS, has just released its desktop Mac version of […]

Google Q3 Earnings ($14.1B) Leak Early, Company Blames RR Donnelley

Roughly an hour ago a draft of Google’s Q3 earnings press release appeared on the SEC Edgar website. It showed revenues of $14.1 billion, including $2.58 billion from Motorola. The language of the release made it clear that the document wasn’t final (“pending Larry quote”). The early release came as a big surprise to tech bloggers […]

The Fallacy Of Twitter Marketing Rules: Different Approaches For Different Objectives

Our little baby is growing so quickly! Just yesterday, well, in 2007, Twitter was debuted at SXSW. It was the same year the iPhone displaced the celebrities and politicians on the cover of Time Magazine. By the time the vice presidential candidates debated earlier this month, over four million tweets concerning the debate were exchanged. The […]

The Future Of Location-Based Marketing Isn’t Foursquare

For once in my life, I hope I am wrong. But I don’t think I am. Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the app has gained a lot of traction among those that run in the social crowds, it has only […]

Twitter Takes First Country-Specific Censorship Action, Against Hate Group In Germany

Earlier this year, Twitter added the ability to block Twitter accounts and tweets by a country-by-country basis, in case it needed to respond to legal requests. Nine months later, the company has done this for the first time, for a hate group based in Germany. The Financial Times spotted the action and reported it in […]

Google Announces Android Event For Oct. 29

Hey Microsoft. That Windows Phone 8 event you have planned for Oct. 29 in San Francisco? Google wants in on that day, having just announced a rival event in New York City, perhaps to announce its next Nexus phone. Invites were just emailed by Google to members of the press about an Android event, as […]

Pinterest Users Can Now Block, Report Accounts

Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level. Reporting was previously available only on individual pins, which was an inefficient […]