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Marketing Day: October 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page, is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, larger images […]

This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups. What’s not clear to me — and I’ve reached out to Twitter Communications to learn more — is who all is getting these emails […]

Facebook’s private messages spawned quite an uproar last week when it was uncovered that messages were not only being crawled, but also used towards the overall “Like data” of a page. One of the important lessons that marketers learned from the situation was that the “Like count” wasn’t really about likes, rather other interactions (and […]

A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are doing anything else; and most survey respondents resist paying for advertising or other marketing services. The online survey ran […]

This should come as no surprise to anyone that’s done more than just take a quick glance at Pinterest: Consumers rely heavily on the site when they’re looking for product- and shopping-related inspiration. It’s also, as I’ll explain below, good news for Pinterest’s future business plans. A recent BizRate Insights study compared why online shoppers […]

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present “What Makes an Ad Great? Don’t Just Keep Guessing, Prove It!.” They’ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then […]

In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over me. Failing Math 101 is pretty hard to do (I mean it was an 8 a.m. class my freshman year in college, so perhaps that had something to do with […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

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General Internet Marketing

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